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Archive for the ‘seo news’ Category

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Search marketers should remember their power in the Google-SEO relationship

Thursday, August 26th, 2021

Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Will Google change this title?; Thursday’s daily brief

Thursday, August 26th, 2021

Plus, tactics for content resilience in a dynamic search landscape.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Calling all future-focused search marketers, submit a pitch for SMX Next!

Thursday, August 26th, 2021

If you’re focused on the latest techniques and on top of what’s to come in search, consider speaking at SMX Next.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




10 powerful reasons to enter the Search Engine Land Awards

Thursday, August 26th, 2021

Showcase exceptional work, dazzle clients, earn new business… get your Search Engine Land Award entry in by next Friday for your chance to win!

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google confirms it changed how it creates titles for search result listings

Wednesday, August 25th, 2021

Google no longer uses the query to generate these titles but still uses HTML title tags 80% of the time.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google link spam update done rolling out

Wednesday, August 25th, 2021

It took an extra two weeks longer than expected to roll out.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




The shifting sands of SERPs; Tuesday’s daily brief

Wednesday, August 25th, 2021

And, why you should consider non-Google advertising.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Delta variant has marketers less eager to return to in-person events this year

Wednesday, August 25th, 2021

Though respondents to MarTech’s Event Participation Index say they are budgeted to attend only a few events in-person in 2022.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Messy SEO Part 1: Navigating a site consolidation migration

Tuesday, August 24th, 2021

Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand. 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google made 4,500 changes to search in 2020

Tuesday, August 24th, 2021

Google also updated its How Search Works website.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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