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Archive for the ‘seo news’ Category

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Google to sunset Expanded Text Ads (ETAs) in June 2022

Tuesday, August 31st, 2021

This is the latest move that Google is making to push automation through their ad products.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Meet the 2021 Search Engine Land Awards judges

Tuesday, August 31st, 2021

The final deadline to get your entry in is this Friday, September 3 at 11:59pm PT. What are you waiting for?

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief

Tuesday, August 31st, 2021

Plus, four tools to check for your title changes in SERPs

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google Search Console lost performance report data for August 23rd and 24th

Tuesday, August 31st, 2021

The data won’t be replaced or backfilled, as we hoped for.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Four tools to check for title changes in the SERPs

Monday, August 30th, 2021

These tools let you see whether Google changed your title, the date it changed and what it was changed to.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google says title changes don’t impact rankings

Monday, August 30th, 2021

“This just changes the displayed titles, it doesn’t change ranking or takes [sic] anything different into account,” he elaborated.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Trends behind the Google title tag changes; Monday’s daily brief

Monday, August 30th, 2021

Plus, submit a pitch to speak at SMX Next

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




How Google and Yelp handle fake reviews and policy violations

Monday, August 30th, 2021

A side-by-side analysis of Google and Yelp’s respective approaches, policies and punitive measures.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Ask the expert: Demystifying AI and Machine Learning in search

Friday, August 27th, 2021

Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Your AI and ML primer — and why it matters for search; Friday’s daily brief

Friday, August 27th, 2021

Plus, the latest trends in local search: personalization and depth of content

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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