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Archive for the ‘seo news’ Category

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New automation in Facebook Ads?; Monday’s daily brief

Monday, September 13th, 2021

Plus, how to drive the funnel through content marketing and link building

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Messy SEO Part 2: The importance of canonicalization

Monday, September 13th, 2021

How we began cleaning up canonical tags after the MarTech site consolidation migration.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




How to drive the funnel through content marketing and link building

Saturday, September 11th, 2021

“It isn’t so much about what you want to tell your audience, it’s what you understand they want to learn and what’s going to be helpful for them.”

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Advertisers will now get more data in Google Ads… sort of; Friday’s daily brief

Saturday, September 11th, 2021

Plus, the conundrum of in-house career progression

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Second annual Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing: Nominations open

Saturday, September 11th, 2021

We’re elated to announce that this year’s awards will include a guest judge, last year’s winner Areej AbuAli.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google search terms report adds historical query data for impressions without clicks

Thursday, September 9th, 2021

And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Incorrect business listings deter 63% of consumers; Thursday’s daily brief

Thursday, September 9th, 2021

Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Microsoft Ads announces optimization score

Wednesday, September 8th, 2021

The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief

Wednesday, September 8th, 2021

Plus, B2B tech finally sees the SEO light

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google News app will display non-AMP content and send readers to publisher pages

Wednesday, September 8th, 2021

Tracking and performance reports in Google Search Console won’t be affected.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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