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Archive for the ‘seo news’ Category

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Microsoft Advertising’s new Credit card ads continue its streak of vertical-specific products

Wednesday, September 29th, 2021

The new format is rolling out as an open beta to advertisers targeting customers in the U.S. and Canada.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Should robots.txt support a feature for no indexation? Take the survey

Tuesday, September 28th, 2021

“I’d like to avoid adding more directives. I’m still not aware of common issues caused by this documented functionality,” said John Mueller.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Social media advertising is getting harder; Monday’s daily brief

Tuesday, September 28th, 2021

Plus, the latest jobs in search marketing

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

Tuesday, September 28th, 2021

In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Facebook changes business ad options in reaction to iOS updates

Friday, September 24th, 2021

While some SMBs may be suffering from the iOS change, these moves may be useful to help expand their social advertising.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Data, data, data, data rockin’ everywhere; Friday’s daily brief

Friday, September 24th, 2021

Plus, set your inclusion attributes in Microsoft Advertising

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

Thursday, September 23rd, 2021

Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google Search Console performance reports are now back to normal

Thursday, September 23rd, 2021

We are now seeing reporting as early as four hours ago!

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

Thursday, September 23rd, 2021

Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google rolls out new products for travel and leisure businesses; Thursday’s daily brief

Thursday, September 23rd, 2021

Plus, Facebook is sorry, not sorry, and Roku’s new app for Shopify merchants.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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