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Archive for the ‘seo news’ Category

Built on GA4, Google announces the new Analytics 360

Friday, October 8th, 2021

New features include the ability to create product line sub-properties, custom user roles and larger caps on dimensions, audiences and conversion types.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Google AdSense moves to a first-price auction model

Friday, October 8th, 2021

By the end of the year, advertisers can expect to pay the full amount of their bid instead of the second-highest bid.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Google Search Console adds new rich results status reports errors

Thursday, October 7th, 2021

Here are some details for the rich result reports from Google to help you perform better in the search results.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Microsoft Advertising will deprecate ETAs too; Wednesday’s daily brief

Thursday, October 7th, 2021

Plus, October 8 is the Diversity Award nomination deadline

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Facebook: Have you tried turning it off and on again; Tuesday’s daily brief

Tuesday, October 5th, 2021

Plus, do you know the latest podcast lingo?

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration

Tuesday, October 5th, 2021

Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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We asked, you answered: Should Google add noindex support to robots.txt? Poll results

Tuesday, October 5th, 2021

In total, 84% of the 87 respondents said “yes,” they would like this feature.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates

Tuesday, October 5th, 2021

Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.