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Archive for the ‘seo news’ Category

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Announcing the Search Engine Land Awards 2021 Winners

Tuesday, October 19th, 2021

The pandemic forced agencies, in-house marketing teams, and individual marketers to get creative, think on their toes, and often make a little go a long way.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Meet your Search Engine Land Awards Search Marketers of the Year

Tuesday, October 19th, 2021

Not only have these marketers exceeded expectations in every way, but they’ve focused on giving back to their companies, departments, and communities.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google search quality guidelines update expand YMYL category, defines lowest quality content and more

Tuesday, October 19th, 2021

One year after later, Google has refreshed the search quality raters guidelines.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




How infinite scroll will affect your ad metrics; Monday’s daily brief

Monday, October 18th, 2021

Plus, we’re all hackers now!

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Messy SEO Part 3: How to find cached images and improve user experience

Monday, October 18th, 2021

Anyone who’s worked with website moves and merges knows redirecting the old pages to the new domain is just part of the story. User experience optimization is an equally important stage in any SEO project.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Microsoft Advertisers can analyze post-click behavior, analyze engagement with new Clarity integration

Monday, October 18th, 2021

The tool helps advertisers better understand post-click user behavior and engagement on landing pages.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




What does Google’s infinite scroll on mobile mean for advertisers?

Saturday, October 16th, 2021

Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief

Saturday, October 16th, 2021

Plus, how to build a marketing team that works

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Microsoft will shutter LinkedIn in China by the end of the year

Thursday, October 14th, 2021

The platform will be replaced by a new standalone jobs application called InJobs, which will omit several of LinkedIn’s social features.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Podcast knowledge panels go live in Google Search

Thursday, October 14th, 2021

Many podcasters are noticing that searching for their podcast show’s name shows a new knowledge panel in Google Search.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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