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Archive for the ‘seo news’ Category

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Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising

Thursday, November 4th, 2021

Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google tool for reporting domain verification and user management issues with Search Console

Wednesday, November 3rd, 2021

Google is piloting a program to allow some users to contact Google over Search Console domain verification and user management issues.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google updates AdSense Policy center look, adds new feature updates for advertisers

Wednesday, November 3rd, 2021

The announcement also indicates that upcoming features include “enabling screenshots of issues in the Policy center. This will help you pinpoint exactly where the issue is, and give you the context to fix it quickly.”

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Yahoo! withdraws from China, becoming the second major American tech company in a month to leave the country

Wednesday, November 3rd, 2021

“In recognition of the increasingly challenging business and legal environment in China, Yahoo’s suite of services will no longer be accessible from mainland China as of November 1,” Yahoo! said.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022

Wednesday, November 3rd, 2021

Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center

Friday, October 29th, 2021

The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google removes 12 structured data fields from the help documents

Friday, October 29th, 2021

This may impact HowTo, QAPage and SpecialAnnouncement rich results and reporting.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Meta or meh? Facebook’s new rebrand; Friday’s daily brief

Friday, October 29th, 2021

Plus, the secret to managing people is less management and more peopling

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Facebook is now Meta: Tech giant announces rebrand

Friday, October 29th, 2021

The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR).

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Instagram opens Stories link sticker to all users

Thursday, October 28th, 2021

If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping season.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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