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Archive for the ‘seo news’ Category

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SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more

Monday, December 27th, 2021

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google Ads not serving fully on Gmail

Friday, December 24th, 2021

This issue started yesterday afternoon and only impacts users on the desktop version of Gmail.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




PPC 2021 in review: Privacy and automation force advertisers to adapt

Friday, December 24th, 2021

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Messy SEO: Fixing site structure while a Google title change sinks clickthroughs

Thursday, December 23rd, 2021

In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Microsoft Advertising CVP Rik van der Kooi announces departure

Thursday, December 23rd, 2021

Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Microsoft Bing’s Shopify integration now live with buy now

Wednesday, December 22nd, 2021

After announcing a partnership with Shopify back in October, now Bing’s search results are live with deeper integrations.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google Ads issue affected a significant subset of users, now resolved

Wednesday, December 22nd, 2021

This bug impacted Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google December 2021 product reviews update is finished rolling out

Wednesday, December 22nd, 2021

Google has confirmed this update is now complete – days before the Christmas holiday.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Inclusive marketing resources to strengthen your brand’s messaging

Wednesday, December 22nd, 2021

Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook

Monday, December 20th, 2021

Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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