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Archive for the ‘seo news’ Category

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Google merges its SafeSearch help information into a single new document

Sunday, January 30th, 2022

Google expanded the document to explain how SafeSearch works, added some troubleshooting but the overall guidance has not changed.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




‘Untitled’ search results sending users to spam sites, Google ‘working on it’

Saturday, January 29th, 2022

There are multiple reports about ‘Untitled’ title tags appearing in Google’s search results that redirect users to spam sites.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google allows ads for sports betting in Louisiana

Friday, January 28th, 2022

Advertisers must be state-licensed and certified by Google to run gambling ads.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Messy SEO Part 6: Pillar pages and topic clusters

Friday, January 28th, 2022

In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




How to win with PPC in a dataless world

Friday, January 28th, 2022

There’s less data available for PPC marketers, but that doesn’t mean it’s less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




WordPress 5.9 launches with full site editing

Friday, January 28th, 2022

WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google SERP analysis: PAA appears 10x more than featured snippets

Thursday, January 27th, 2022

Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Smart Shopping and Local campaigns to be transitioned to Performance Max by end of Sept. 2022

Thursday, January 27th, 2022

Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic

Thursday, January 27th, 2022

Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




How to produce actionable content throughout the marketing funnel

Thursday, January 27th, 2022

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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