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Archive for the ‘seo news’ Category

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Google Merchant Center adds short title option for smaller ad placements

Tuesday, February 22nd, 2022

Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




4 ways to own your own career path in digital marketing

Tuesday, February 22nd, 2022

If you find yourself going with the flow or doing a lot of hoping for your career, here’s how to start taking charge today.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




LinkedIn’s Service Pages for freelancers adds features to showcase credibility

Friday, February 18th, 2022

Service Page owners can now show the organization they work for and include media from their portfolio.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google confirms Standard Shopping campaigns will remain available

Friday, February 18th, 2022

This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google testing questions and answers in the Google Maps interface

Friday, February 18th, 2022

This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google dropping follow and welcome offers in local listings

Friday, February 18th, 2022

Soon, you won’t be able to follow local businesses in Google anymore.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google launches Google Business Profiles calls API

Thursday, February 17th, 2022

Businesses can pull call history data from this API and into their CRM software.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google releases Data Studio Dashboard for Web Stories

Thursday, February 17th, 2022

Want more insights about how your Google Web Stories are performing? Google has the Data Studio report you need.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




TikTok’s brand safety center consolidates transparency updates, announcements and partnerships

Thursday, February 17th, 2022

As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Facebook is still underreporting iOS web conversions, but not as much as before

Thursday, February 17th, 2022

The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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