Archive for the ‘seo news’ Category
Saturday, July 16th, 2022
On Twitter, Yael Consulting founder Lior Krolewicz noticed a strange issue where Google isn’t reporting the correct ad spend. We checked the Google Ads status dashboard and it looks like this is a known issue.
What Google says. There is no word on when the issue will be resolved. Be sure to check the dashboard for updates.
There's an ongoing issue affecting Google ads products and Google Analytics for a large number of accounts. We're working on addressing the issue. Please see the dashboard for updates: https://t.co/F19BfFAJ8F
— AdsLiaison (@adsliaison) July 15, 2022
Why we care. Incorrect reporting gives way to incorrect adjustments, optimization, and changes. Check your ads dashboard. If your numbers look incorrect, you may want to hold off on making any big changes until the issue has been resolved.
The post Google Ads, Analytics issue affecting reporting stats appeared first on Search Engine Land.
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Saturday, July 16th, 2022
Instagram is continuing to test its Subscription option and has just added three new features for users in the beta group.
Earlier this year. Meta began testing Instagram Subscriptionsin January with a small group of influencers. Today the same features are available to “tens of thousands” of creators in the US.
Three new features. The features that are now available are:
- Subscriber chats, powered by messenger and disappear after 24 hours
- Exclusive posts or reels
- A separate subscriber-only tab on their profile where subscribers can access exclusive content
What Instagram says. “A really important thing to creators everywhere is sustainable income. At the end of the day, if you’re a creator, you’re a business, and a great way to establish some sustainable and predictable income is through Subscriptions,” says Head of Instagram Adam Mosseri. You can view his announcement on the app here.
Why we care. Though this isn’t an ad feature, individual brands that use Instagram to promote their content may benefit from subscriber-only features. This option is likely Meta’s way of competing with TikTok and Snapchat to drive more creators to it’s platform.
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Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Thursday, July 14th, 2022
There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies can guide specific user behaviors, and in turn, change how you measure attribution and cross-channel lift within your marketing mix. In this session at SMX Advanced 2022, Alyssa Altman and Andy Orlando discuss the role of paid search in attribution. They’ll go over:
- Paid search and attribution
- The marketing funnel and paid search types
- Campaign types and their contribution
- The importance of data modeling
- Creating your attribution toolkit
- Analysis examples and model comparison tools
- Picking your model
- Insights and tips
Paid search and attribution
Paid search is a critical piece of the attribution modeling puzzle, with over 8.5 billion searches a day happening in Google. But not all searches are created equal. People tend to search using terms that indicate where they are in the buying funnel. Whether that’s intent to purchase or perform competitor research. Considering the attribution model, those searches are assigned a certain weight, which can become complicated.
The marketing funnel and paid search types
Orlando goes on to explain that the top of the funnel is where awareness happens. Non-branded searches are typically here. The point is to increase brand awareness and target visitors to your website. The next step is where interest and consideration come into play. The bottom of the funnel is where the commitment and conversion happen. Brand search and Performance Max campaigns target bottom of funnel buyers by finding targeting those searchers who are ready to buy.
Campaign types and their contribution
The four campaign types that target buyers ready to convert are:
- Brand
- Non-brand
- Conquesting
- Remarketing
Upper and middle funnel tactics such as social display and unbranded search tend to lay the groundwork in preparing users for a conversion. These tactics factor heavily early in the conversion journey but do not directly lead to a conversion. They tend to be undervalued as a contributing conversion factor. Orlando explains that although display, unbranded search, and remarketing contribute some, it’s essentially branded searches that attribute the most.
The display, unbranded search, and remarketing tactics can be seen as the “forgotten workers” that fill the conversion funnel and set the stage for the hero “branded search” to sweep in and close the deal. And since they’re lower in the funnel branded search, brand searches ended up generating more last click conversions and thus tend to be overvalued in traditional attribution models such as Last Click. So branded search looks like the hero comes in and saves the day and the upper funnel package tends to be kind of forgotten.
Attribution challenges
Altman explains that a lot of the challenges around attribution have to do with the fact that there are different models within the different platforms. Google has more options available for advertisers within the platform and Analytics, whereas Microsoft has a lot less. So even if you are attempting to use the same model across channels, issues can arise.
Another issue is multiple channels trying to take credit for the sale or lead. Altman points out that each channel may be correct in wanting to take credit, but when overreporting happens, it can be frustrating for the advertiser to sort out. Humans view different types of content across different channels and they make a decision somewhere along the funnel where an advertiser has placed an ad. It will essentially be up to the advertiser to place the credit.
Attribution model comparison tools
Google Analytics is arguably the most popular option for comparing attribution models. If you’re using Google Analytics, you’ll be able to compare the different models and look at all media coming in (if tagged properly). Altman suggests using UTM parameters to ensure conversions are being tagged properly. GA lets you compare the different models before you make a decision on which one you want to use.
The Top Conversions Path Report in the Multi-Channel Funnel section is an undervalued report, says Altman. This view provides insight into what interactions a user had until they converted. It can determine how valuable each interaction is for modeling.
Altman goes on to review the most popular attribution models and their advantages and disadvantages. These are available to advertisers in Google Analytics.
Data modeling and data-driven attribution
Orlando explains that having a data-driven attribution model can help marketers optimize, in real-time, across the conversion journey. Machine learning and AI are used to assign attribution across the conversion journey. Microsoft As calls this “As it Happens” attribution modeling, which is essentially Google’s “Last Click.”
Create an attribution toolkit
Altman suggests the following tips when creating your attribution toolkit:
- Collect data on your audience
- Begin creating and testing
- An arsenal of tools to help you perform a deeper analysis
- Utilize Google tools such as Analytics multi-funnel reports and path reports, and attribution model comparisons
- Land on the attribution model for your organization or business segment
- Use third-party tools
- Use zoomed-in attribution models within the platforms such as Data-Driven attribution in google ads to optimize in-platform
Attribution model recommendations for paid search
Altman suggests that if you’re running brand awareness campaigns through Google ads and other platforms, you may want to look at First-Click attribution. If your campaigns are a mix of brand awareness and mid and lower-funnel advertising, you might want to go with Linear attribution because it distributes the credit for the conversion equally across all of those paths. And if you’re running a lot of media and multiple channels, both digital and traditional, you might want to look at that last non-direct click.
Additional tips
For more details and additional tips and tricks from Altman and Orlando to ensure you’re using the correct attribution model for your ads, get your free pass here.
Already registered for SMX Advanced? Log in.
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Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Thursday, July 14th, 2022
Google has announced a new way to create ads. The Ads Creative Studio was officially launched after a beta last year and is now available globally.
Ad customization is possible. In the ACS, advertisers or creators can create multiple versions of a single display or video ad. The ads can be customized for different audiences, locations, languages, or contexts.
How does it work. To make the changes, creators select the changes they want to make and provide the different versions of that particular element based on the rules you set.
The feature is now available for video and will soon be launched for display as well.
Seamless workflows. Google is now allowing advertisers to export images from the ACS asset library to the Google Ads asset library of any linked account. This means that when you’re assembling creatives for display or Performance Max campaigns, you’ll be able to easily find the images you want to use.
Another newly released feature is the ability to connect the ACS account to Campaign Manager 360. Previously the ACS was available to those advertisers in beta, but starting today it becomes available for everyone to upload, manage, and export HTML5 creatives. Google says that video exports will also be available “soon.”
Early testing and results. The feature was available to PepsiCo who wanted to use it to reach audiences in different contexts such as house parties, BBQs, and sporting events. The creative team at PepsiCo used ACS to customize their ads at the relevant audiences and found the results to be “smoother and more efficient and, with a single tool, the team was able to standardize processes across functions.” PepsiCo and Google did not share numbers or specific stats related to performance, however.
General Motors South America wanted to boost brand awareness of the Cruze 5 model. The brand decided to customize beyond the basics and needed to produce 14 unique ads without sacrificing time, budget or resources. Using Ads Creative Studio, the brand reduced costs by 30% and the campaign saw a 56% increase in Google searches for “Chevrolet Cruze” and a reduction in cost per view of 32% compared to the industry benchmark.
Learn more about Ads Creative Studio. You can read the announcement from Google here.
Why we care. ACS will be an interesting feature for advertisers to test. If you’re running campaigns aimed at multiple audiences, the ACS seems like a helpful tool to quickly manage and make dynamic changes to video ads when you’re trying to reach multiple demographics, without creating additional campaigns or ad types. While we haven’t tried ACS ourselves, we’ll be interested to see how this works in comparison to just creating new ad sets.
The post Google launches Ad Creative Studio to customize video and display ads appeared first on Search Engine Land.
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Thursday, July 14th, 2022
Starting July 1st, Google is set to begin migrating Google Shopping campaigns to Google Performance Max campaigns. To prepare, join us to learn how Performance Max will change the way you advertise online and get the strategies you need for building optimal campaigns.
Register today for “Google Performance Max: Strategies for building optimal campaigns,” presented by Channable.
The post Webinar: Google Performance Max strategies appeared first on Search Engine Land.
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Thursday, July 14th, 2022
A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche.
Schema markup is a vital tool for search engine optimization.
Structured data:
- Makes it easier for search engines to understand your content and index it properly.
- Can improve the appearance of your search results.
- Can help you rank higher in search results.
- Can help you appear in rich results.
A full schema audit should include a review of the following four key areas:
- All schema types being used on your website.
- Schema errors.
- A competitive SERP schema gap analysis.
- Implementation of fixes/new schema identified in steps 2 and 3.
How to get an inventory of schema types used on your website
Google Search Console
One of the easiest places to start is Google Search Console.
If you don’t have one yet, create an account here using the same login information you use for your Gmail or other Google services.
Once logged in, in the left navigation, scroll down until you see Enhancements.
You can then click through each enhancement to view valid pages that Google has identified with this specific markup.
What to look for
You’ll want to review the pages identified by Google. This could identify an area of the site where schema was not implemented.
For example, are there additional pages that utilize FAQs but are not represented in this list?
During this review, it is also a good idea to take note of any errors that Google identifies as invalid.
Sitebulb
While other tools offer schema insights during their crawls, I have found Sitebulb to provide a better output of that data.
When starting your site crawl, ensure the Structured Data slider is selected in the Audit Data section. Select your other requirements and click Start Audit.
What to look for?
When the crawl finishes, under All Hints, select Structured Data.
The Overview tab will provide some excellent pie charts illustrating the number of URLs with/without schema, passed/failed validation, etc.
The Search Features tab will provide a list of schema implementations that affect search results.
This list should be similar to what you found in Google Search Console above.
What we’re primarily looking for, however, is on the Schema tab.
This is the complete list of schema types found on your site and should provide you a baseline to compare against your search competitors.
Reviewing your schema for errors
You could spend time looking through your site’s existing code on every page to see if any errors need fixing before moving ahead with further analysis.
However, the above steps should help identify any errors at scale and save you some time.
Google Search Console
Invalid errors will appear in red text in the console dashboard under each Enhancement.
You may still see Valid with warning errors in your GSC account. However, those are in the process of being removed. As a result, I would recommend focusing on Error/Invalid issues only.
Sitebulb
Other tools (e.g., Screaming Frog) can assist with the validation of your current structured markup. However, we’ll stick with our Sitebulb example from above.
By clicking See Errors, Sitebulb will display the specific validation error and the number of URLs affected.
By clicking through to the URL view and then selecting an individual URL, Sitebulb will nicely display the specific item that is missing or incorrectly formatted.
Schema Markup Validator
Lastly, you can validate your structured data code using the Schema Markup Validator. This tool can be beneficial when diagnosing errors on a specific URL and validating a markup snippet of code before pushing live.
Once you’ve identified and tested for structured data errors, now’s a good time to start compiling your competitive schema gap analysis.
Competitive SERP schema gap analysis
Now the fun part begins!
Before you get started, you’ll need:
Using these steps, the goal is to identify Schema markup from the entire Page 1 for your priority keyword(s) and then compare that list with the information included vs. the schema inventory you’ve collected above from your site.
Step 1: Enter a keyword and allow the tool to run. Once completed, all schema types will be nicely aggregated at the top of the page, along with the number of times each is used and some site speed metrics.
Step 2: Under each result, click the </> Schema Types tab and then the validate schema link.
Step 3: For schema types that exist on your site and your competitors, compare the attributes included by reviewing via the validation tool.
Again, the goal here is to identify if there are opportunities to include additional detail in your existing schema markup.
The insights could range from the opportunity to add additional content to the page to simply identifying existing content that is available but not yet included in your page’s markup.
Step 4: If you are not leveraging certain schema types, these are clear opportunities to explore with your development team.
How can you implement schema markup on your website?
There are several ways to generate schema and implement it on your website. Frankly, there is no one-size-fits-all approach depending on your level of access, the size of the site, etc.
However, below, you’ll find a handful of standard tools/approaches we use at my agency.
You can implement schema markup on your website by:
- Using Google’s Structured Data Markup Helper. It’s a simple tool that lets you enter a URL and helps you tag specific elements on the page. The result is a downloadable JSON export that can be added to your site. More information can be found here.
- Don’t have access to add code, Google’s Data Highlighter might be the best option. Similar to the above, with the Data Highlighter, you can “tag” each data field with your mouse, and Google will be able to display this data in search results without adding the code itself. More information can be found here.
- Using a schema generator like this one. These tools help create the markup for you based on your inputs. Once created, the script can be added anywhere in your HTML code’s head or footer section.
- Installing a plugin if you are using WordPress as a CMS platform on your website; there are many plugins available here that will allow you to install Schema Markup easily with just one click!
Think about any schema that you can use
As Google’s understanding of entities and relationships continues to expand and improve, it is only natural that their use of schema types will continue to make their way into search results.
By exploring schema through an audit like this, you can position your site with the best opportunities to take advantage of current and future Google updates.
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Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Wednesday, July 13th, 2022
Analytics has always been a challenge for marketers.
Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher.
In many cases, marketers don’t even report back their clients’ analytics and performance metrics because they’re just not sure where to start — partly because of information overload and difficult-to-understand data.
To make matters worse, for many local SMB clients, showing Google Analytics data – or any metrics data – is about as foreign as seeing an alien spacecraft.
If you’re like most agencies that do provide clients with analytics reports, it typically means laboriously downloading Google Analytics or Search Console data and putting that data into an Excel spreadsheet to create charts and diagrams from there. Or, even more painstaking, copying and pasting information from various sources into a Google or Word doc.
This means having to hobble a pieced-together report that looks anything but professional or easy to understand.
But if you use Google Data Studio, it gives you everything you need to turn your client’s analytics data into informational, easy-to-understand reports through data visualization.
Now you can finally create reports that you and your clients can understand!
What is Google Data Studio?
Data Studio is a data visualization platform that makes reports easier to create and understand.
It lets you to bring in sets of data from various places into one location so you can turn that information into an easy-to-understand report.
As a bonus, Data Studio is free to use.
When you use Data Studio, you can decide how you tell your “numbers” story to your clients.
You can do all of the following in Data Studio:
- Use graphics, tables or bar charts.
- Decide what type of numbers and data you want to share.
- Add text to explain data points or what’s displayed in the report.
- Change fonts and colors.
- Brand the report with your client’s logo.
- Add a video to explain something to your client.
The reports are easy to read, easy to share and even customizable to each of your clients.
Another thing that’s cool about Data Studio is you can pull in more than just Google data – you can import third-party data, like Facebook Ads or Insights, LinkedIn Ads or data from other sources, too.
The reports are also dynamic, so when there’s an update to the original data source, the updated/new information automatically shows up on any reports that reference that source.
Additionally, the reports are shareable, so you can grant people permission to view the reports and/or allow them to make changes – or just view the report.
Google Data Studio uses the same functionality as Google Docs and Google Sheets, so all you need to do is press the “Share” button to let your clients or other members of your team view or edit the reports. (For clients, I recommend giving them permission to view only.)
Let’s go over the basics of Google Data Studio, the various “pieces” and how they work together.
How to access Google Data Studio
To access Google Data Studio, visit https://www.google.com/analytics/data-studio and log in using your Google Analytics login information.
If this is your first time using Data Studio, you’ll be asked some initial questions, like your country, company name, whether you’d like to receive emails, etc.
You’ll next be asked to choose a “connector.” For most people, Google Analytics will be one of the metrics you will want to show in your reports.
You’ll then be asked to authorize Google Analytics, or whatever “connector” you are adding. You will simply login, authorize and connect.
You will then be shown a blank report.
However, you will also see some sample reports/templates that give you an idea of the look and feel of the reports and the types of information you can pull into your custom reports once you get going.
New to Google Data Studio?
If you’re new to Data Studio, it’s best to go through the “Welcome to Data Studio” walkthrough. To get there, click on “Owned By Me” on the left side.
And then choose the Tutorial Report.
You’re then taken to a visual, interactive tutorial that will walk you step-by-step through what Data Studio can do and how to get started. Be sure to check this out.
Google also provides you with several Data Studio videos that you can watch to get overviews of the tool, gives you a walk-through on using the basics, adding data to a report, creating calculated fields and more.
Data Studio homepage overview
At the top of the homepage, you will see Reports, Data Sources and Explorer. In Reports, you can create reports and data visualizations.
Data Sources are reusable components that connect a report to your data, such as Google Analytics, Google Sheets, Google Ads, YouTube and so forth. Once you’ve connected those sources, they will be displayed here.
Here’s an example of a connected YouTube account, so you can report on number of video shares, views, average watch time and more.
The Explorer tool is a temporary “scratchpad” where you can edit visualizations and filter data and insights.
This tool helps you find insights quicker because it streamlines the editing and viewing process and applies filters quicker.
Important: These files are temporary unless you save them.
Also, these files are private and cannot be shared directly.
However, if you’d like, you can export these reports to save and share that way.
Data Studio uses the Google Drive interface, so it’ll be familiar to you if you use any of the various Google products.
If you get lost, all you need to do is click the home button:
Help and user settings
Whenever you’re getting used to using a new tool, it’s always a good idea to know where to go if you need help.
In the upper right corner, you will find the help and settings section.
Here, you can find help documents, new features, video tutorials, report galleries, developer options, account and privacy options and more. And if you click on your smiling face, you can even manage your Google account.
What are your goals for your Data Studio reports?
Before you set up your first project, you need to decide which campaigns and channels you want to include in the reports you create.
Because Data Studio is a Google product, its best use is for gathering and reporting Google data, like Google Ads, Search Console, Google Analytics, YouTube, etc. But through the Community Connectors, you can incorporate data from other channels like Facebook ads, LinkedIn ads, Bing and other sources.
Keep in mind, however, that there is typically a fee associated with using connectors that link non-Google-related products. (But if you’re trying to streamline your reporting processes for you or your clients, it can be worth the extra expense.)
Think about your goals. What measurements are important? Is it:
- Click-through rates (CTRs)?
- Page views?
- New visitors?
- Costs?
Planning ahead is important before you start building your reports.
It’s important that you talk with your clients ahead of time to understand their definition of success so you can incorporate the right measurements, stats and data into the reports.
Yes, Data Studio reports are easy to customize and add to, but wouldn’t it be nice to get it right the first time?
Getting started with Google Data Studio reports: Selecting a report template
When you know which channels you want to include in your Data Studio report, you can get started creating your report.
You can start with a blank report or Data Studio makes many pre-made report templates available to you. These pre-made templates make it easier for anyone to create a data visualization story that looks professional – and you can still have some fun with creative formatting and customization.
The templates available provide plenty of room to customize data, colors and layout. Whether you’re developing a standard overview for a general audience who want insights into trending topics or are creating a report for a senior-level stakeholder who just wants topline stats, you can create a report that suits every stakeholder’s needs.
The Data Studio report development process is pretty straightforward. The templates available provide plenty of room to customize your data and layout.
To see the templates, click on the Reports tab and then Template Gallery (on the right side.)
Once you’re in the Template Gallery, you’ll be taken to a slew of templates you can choose from.
You can use these templates as “starting points” for your reports. You can even choose from the categories drop-down list to help find a particular report template that suits your reporting needs best.
Choose the template that best fits your reporting needs. Keep in mind that you can customize the template as much as you’d like.
Once you choose a template, you can add your data sources. It’s easier to add Google sources because you just need to authorize Google to pull in data from the property, like YouTube, Google Analytics or Search Console, for example.
If you want to pull in third-party data, from Facebook, Twitter or Bing, for example, you need to use “Community Connectors.” As mentioned earlier, these connectors typically involve a fee, but they are invaluable if you want to pull in data and performance metrics all in one report.
From the template, select “Use my own data.”
You’ll then be asked to authorize to add the data or use a Community Connector if it’s a third-party tool.
Once the data has been successfully added, you’ll see your information populate the sample report template, and you’ll see a green checkmark next to the “Use my own data” button.
Now you can begin to customize your Data Studio report by visualizing your data with charts, graphs, tables and more.
Remember to think about who will be reading this report — what data is important to them?
Don’t overload the report with unnecessary information. Think about what story you want your report to tell.
For instance, at the top, you may want to show an “at-a-glance” table that displays the main highlights and then have more detailed stats toward the bottom.
You can also insert videos and text fields to explain what the data shows or how to read the report. You can add more than one page to your report, too.
To add data to the report, click the Edit and share button.
You will then be prompted/notified that you are about to add data to the report. Click Add To Report.
You can then start customizing the report by adding available fields, deleting items, adding charts, data, editing and more.
Again, it will take some trial and error before you get the report looking the way you want it to. But practice makes perfect when it comes to Data Studio reports.
At first, it will be all about experimenting with Data Studio, so make sure you give yourself plenty of time before your first report is due to the client.
If you want to start a report from scratch, simply click Blank Report:
And select what type of data (“connector”) you’d like to add to the report.
In this example, we’ll select Google Analytics. If you have more than one client that you manage, you’ll need to select the correct client’s Google Analytics Account and click Add.
On the right side, you will see all the data sources you can add/manage. If you want to look at these items in greater detail, choose Resources > Manage Added Data Sources and then Edit.
This displays all the different fields you can use for your reports. Click Add a Field to start adding the metrics you’d like to start measuring in your reports.
When you actually click on the Data Source (i.e. Master View in this example) you can see the data source. On this page you can view and edit the data source fields and settings. The fields are the information that will show in your reports.
Remember, if you make changes (like the field name) to the data source, it will affect any of the reports that use this data.
Next to each field, when you click on the three-dots menu, you can make changes to individual fields – like duplicate, hide, remove and more.
When you are finished, click Done.
If you want to add another data source to this report, like Search Console, for instance, just click Add a Data Source and go through the connecting process like before.
You have plenty of data options to choose from – there are about 500 different connectors!
The layout, information and data metrics you can pull into one report is incredible and valuable to anyone who wants to see how their marketing efforts are performing in an easy-to-understand format.
Here are just a few examples of the type of data you can display in reports using Data Studio:
Facebook
Demographics
Channel comparison
Referring sites
Traffic by region
You will want to play around with your reports, layout and data until you find the best way to visualize and display the data that best represents what you want to show your stakeholders. This will involve some trial and error.
Managing Data Studio reports
Reports are the thing that make Data Studio so wonderful! Another way to create a new report is to click on the +Create button in the upper left-hand corner of the home screen and from the drop-down, select Report.
However, once you start creating reports, it can get difficult to manage them.
Use the search feature if you’re unsure the exact name of the report you’re looking for or are having problems finding it.
If you have saved reports, you can click on the menu and either Share, Rename or Remove (Delete) the report.
It’s easy for clients to get information overload.
If you provide Data Studio reports to your clients, it’s nice to provide the client with a section in the report that explains how to read/use the report.
Depending on how you setup your report, you can sort your report in various ways, like by channel. This gives you a clear idea of how each channel is performing.
Sharing your Data Studio information
The beauty of Data Studio is you can share what you’re doing with others – whether it’s data source information or reports.
Sharing is easy. Just click on the Share button and then you’ll see the share dialog box.
Go through the prompts and determine what access rights you want to give the people you want to share the information with and add their email addresses.
You’ll also be able to determine whether they can simply view the report or if they can make changes. There are other access rights options as well.
Important: only give the appropriate people the rights to actually make changes to your report.
Start using Data Studio
If you’re the type of person who likes working with spreadsheets, you might not think that Data Studio is a big deal.
But for the huge number of us who hate spreadsheets, this is a godsend. (Finally! You can take a look at your analytics data — and it makes sense.)
Now, when you’re talking to your clients, you can easily show them the results of your efforts in an easy-to-understand, brandable report.
By sharing these reports with your clients, they will be able to see how your marketing efforts are paying off, which is definitely good for your business.
If you aren’t already using Data Studio, there’s no better time to start than today so you’ll be ready to share amazing reports with your clients next month.
The post What is Google Data Studio and how you can use it appeared first on Search Engine Land.
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Wednesday, July 13th, 2022
Microsoft announced today that they had been selected as the new partner to help bring an ad-supported subscription plan to Netflix.
Beating Google and NBC. Last month we reported that NBCUniversal and Google had been the frontrunners, so the announcement is quite a surprise that Microsoft had been chosen. “Unlike the top three ad sellers in Google, Meta, and Amazon, Microsoft hasn’t pushed competing streaming products.” Insider Intelligence Principal Analyst Ross Benes said.
What this means. Despite growing revenues, Netflix’s share of overall OTT subscription revenues is shrinking. It had 49.1% of total US OTT subscription revenues in 2018, which is expected to fall to 29.3% by the end of this year. “This deal gives Microsoft something its growing ad business has lacked–quality streaming video inventory that has potential to scale. Microsoft, the fourth largest ad seller in the US, offers fewer conflicts of interest for Netflix than some other companies and it has strong relationships with a wide swath of advertisers.” Benes says.
What Netflix is saying.
In April we announced that we will introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard, and premium plans. Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner.
Microsoft has the proven ability to support all our advertising needs as we together build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.
It’s very early days and we have much to work through. But our long-term goal is clear: More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life.
The official announcement. There isn’t much information on the partnership yet, or when the new ad-supported options will start, but you can read the official announcement from Microsoft here. We have reached out to Microsoft for a quote.
Why we care. Advertisers should benefit from additional ad placement options, especially on such a large platform such as Netflix. And those who have been sleeping on Microsoft or CTV advertising in general should jump on the opportunity ASAP.
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Wednesday, July 13th, 2022
The Google My Business mobile app for iOS and Android no longer allows you to manage your business profile, communicate with customers or see insights. Now when you try to access it, the app says “the Google My Business app is no longer available.”
Screenshot. Here is a screenshot I took of the app screen from my iPhone:
Expected. This was expected, when Google rebranded from Google My Business to Google Business Profile last November, Google told us then that Google will retire the Google My Business app completely in 2022. That day has officially come.
Now what. Google is telling you to manage your Google Business Profile in the Google Maps app or in Google Search. Google said you can manage your Business profile, view your performance, and connect with customers directly on Google Maps and Search. You can also get notifications directly from the Google Maps app, so make sure to install that Google Maps and log in with your Business Profile.
Email. Google also emailed businesses late last night saying “beginning July 2022, the Google My Business mobile app will no longer be available, and the Google Maps app will be the best place for replying to customer messages on mobile. Turn on your notifications to ensure you’re notified by email and Google Maps push notifications for new incoming messages. You can also respond to messages from your Business Profile on Google Search.”
Here is a screenshot of the email I received:
Why we care. If you were accustomed to using the Google My Business app to communicate with customers, modify your business listing, check performance, and more – then you will need to switch to using the Google Maps app or Google Search. Again, Google has told us this change is coming and even emailed us a few times that this was going to happen soon. And it has – the Google My Business app is no longer.
The post Google My Business mobile app has stopped functioning forever appeared first on Search Engine Land.
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Wednesday, July 13th, 2022
Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act.
The art of delivering a “moment” – when a person interacts with a brand to get what they want immediately and in context – is no easy feat. This requires planning for, managing, curating, orchestrating and activating on data needed to power personalized, real-time marketing. Partnering with the right martech provider can support you on your journey.
Join Zeta’s EVP of Technology Strategy, Matt Mobley, who shares how to manage various data sources to get real-time personalization and moment-based marketing right. He is joined by guest panelist Jessica Liu, senior analyst at Forrester, David Wells, head of data marketplace development at Snowflake and Brian Stavis, global category lead, advertising and marketing technology at AWS.
Register today for “Four Elements of a Powerful, Data-Driven Martech Stack,” presented by Zeta.
The post Webinar: Four elements of a powerful, data-driven martech stack appeared first on Search Engine Land.
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