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    Archive for the ‘seo news’ Category

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    Google launched three new ad creation tools

    Wednesday, July 20th, 2022

    Google has just announced two new tools in an attempt to make the process of creating ads and collaborating with team members much easier.

    1. Asset storage and organization

    Multiple team members trying to access images and videos can be a tedious process. Google’s new Asset Library attempts to solve that issue by creating a visual-first database where colleagues can upload, download, and share assets from current and past campaigns. 

    The Asset Library is currently available for Performance Max, Discovery, App, Local, and Display campaigns as well as some extensions. When you’re ready to create or edit a new campaign, simply access the library and click on the appropriate assets. 

    2. Create video ads for YouTube

    Last week we reported the launch of the Ads Creative Studio, which is intended on giving creators a new platform for customizing video and display ads. Today they announced a new feature allowing advertisers to quickly create video ads for YouTube.

    The templates are made specifically for YouTube and designed “to help drive results,” although we suggest testing these templates against your current ads.

    3. Voice-over audio

    Google reports that videos with voice-over drive better performance. So they have also released a voice-over audio feature integrated into the video creation tool. The feature uses Google’s speech-to-text technology and is accessible through the asset library. There are seven voices available and the languages include English, Filipino, French, Hindi, Indonesian, Korean, Malaysian, Mandarin, Spanish and Swedish.

    Read the blog. You can read the blog announcement about these new features here. Google Ads Liason Ginny Marvin also made the announcement on Twitter.

    We’ve been working to make high-quality video ad creation easier for businesses of all sizes. Video creation is now fully launched in Google Ads Asset Library. You can also quickly add voice-over to your new & existing video ads. 1/2…

    — AdsLiaison (@adsliaison) July 20, 2022

    Why we care. These new features seem helpful, but like with any new release, advertisers should test before diving in. If you’re working with a team and creating multiple video ads for YouTube, try the new tools out and let us know on Twitter what you think.

    The post Google launched three new ad creation tools appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    Learn how to personalize your customers’ digital experience

    Wednesday, July 20th, 2022

    You’re invited!

    Join Jonathan Barouch, CEO and founder at Local Measure and AWS for a special conversation and hands-on solution demonstration.

    Watch Now

    In this session:

    Clunky and expensive legacy systems can frustrate your CX agents with redundant, repetitive tasks across disparate systems and siloed information.

    Local Measure Engage for Amazon Connect is an omnichannel agent desktop for contact centers to manage all inbound customer conversations across voice, email, and digital messaging. It is a single pane of glass, radically improving agent productivity and powering meaningful customer experiences.

    Engage for Amazon Connect integrates with all your business applications giving agents direct access to customer attributes, previous transactions, suggested help articles and related ticket history. This access allows agents to work smarter and resolve customer queries faster with workflow automations, task routing and knowledge base integrations.

    You will learn:

    Speaker Bio
    Jonathan Barouch is the founder and CEO of the real-time customer conversation platform Local Measure. Local Measure has offices in Sydney, Amsterdam, Barcelona, Miami, and Singapore, and was the winner of the 2021 ICMI global Contact Center Awards in the “Best New Technology” category. Local Measure Engage for Amazon Connect is an omnichannel agent desktop for contact centers to manage all inbound customer conversations across voice, email and digital messaging in one place. It is a single pane of glass providing centralized customer data, real-time information and workflow automations to radically improve agent productivity and power meaningful customer experiences.

    The post Learn how to personalize your customers’ digital experience appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    Google Ads, AdSense, Analytics, and other platforms suffering reporting outages, again

    Tuesday, July 19th, 2022

    Google’s various ad platforms are suffering yet another reporting outage with serious delays to the Google Ads console, Google AdSense reporting, Google Analytics dashboards, and other platforms are impacted as well.

    Confirmed. Google has confirmed the issues this morning, which we believe started at around 3 am ET on Tuesday, July 19th, based on the complaints we have seen from the search marketing industry. Google wrote “We’re investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are able to access Google Ads, but may not have access to the most recent data.”

    Ginny Marvin, the Google Ads Liaison, also posted about this on Twitter:

    There's an ongoing issue causing reporting delays in Google ads products and Google Analytics. We're working to address the issue. Please see the dashboard for updates: https://t.co/F19BfFj8h7

    — AdsLiaison (@adsliaison) July 19, 2022

    What is impacted? It seems that many Google Ads platforms are impacted, including:

    Here is the current incident report at the time of reporting this:

    Again. Yes, again. We reported about similar issues this past Friday. Google resolved those issues several hours later but new or existing issues have come up again this morning.

    Why we care. As Nicole wrote on Friday, incorrect reporting gives way to incorrect adjustments, optimization, and changes. Check your ads dashboard. If your numbers look incorrect, you may want to hold off on making any big changes until the issue has been resolved.

    The post Google Ads, AdSense, Analytics, and other platforms suffering reporting outages, again appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    YouTube partners with Shopify to deliver shopping tools for creators, brands

    Tuesday, July 19th, 2022

    Starting next week YouTube viewers will see a new shopping destination in the explore tab. The tab will feature shoppable relevant content from the creators in the US, Brazil, and India.

    YouTube Studio’s Shopping. YouTube has also introduced new tools within YouTube Studio’s Shopping tab so creators can manage how their products are tagged and appear across their channels. Additionally, all eligible creators can now access live shopping features like the ability to tag products to a live stream directly from the Live Control Room.

    Shopify partnership. YouTube also announced a partnership with e-commerce platform giant Shopify. The partnership would allow creators and merchants to feature products across their YouTube channels and content. Eligible creators can link their Shopify stores. 

    How it works. Creators who link their stores will be able to display their products across their channels. Shopify will perform real-time inventory syncing to ensure product inventory is always up to date. US creators can even enable onsite checkout so viewers can purchase without having to leave the channel. 

    “We believe creators are the next generation of merchants, and YouTube has been a longtime leader in powering this new cohort of entrepreneurs,” said Kaz Nejatian, VP of product at Shopify.

    Who is eligible. To be eligible for YouTube’s shopping features, user must meet certain minimum requirements. These include: the channel must be approved for monetization; if the channel is a music channel, it has to be an officially certified artist channel; if it’s not a music channel, it has to have more than 10,000 subscribers; and the channel’s audience must not have a “significant number” of videos designated as made for kids. You can view the eligibility requirements here.

    What YouTube is saying. YouTube is also exploring additional shopping options across other video formats. “We’re continuing to expand shopping across Live, Shorts and long-form video to help more creators connect with their viewers and fans in fun, creative ways and we can’t wait to see how our creators bring shopping to life on YouTube.” You can read the announcement from YouTube here. 

    Why we care. The launch of several social media shopping tools in the last few weeks means that creators and brands have more ways than ever to compete with Amazon. Just like with the new Instagram payments in chat feature, we’ll be interested to see the shift from consumers purchasing on Amazon, directly through the website, or within social media. If you’re a creator or brand with a Shopify store and you’re eligible for YouTube Shopping, be sure to connect your store and take advantage of this new feature.

    The post YouTube partners with Shopify to deliver shopping tools for creators, brands appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    Reminder – you can no longer create or edit ETAs

    Tuesday, July 19th, 2022

    Just a friendly reminder that as of June 30, creating new or editing existing ETAs is no longer a possibility. You can review the announcement from Google here. 

    PPCGreg brought up an issue to Google Ads liaison Ginny Marvin on Twitter yesterday about not being able to fix a “Destination not working” on an ETA and received this response:

    Final URLs in ETA’s can no longer be edited, but if the site/URL experienced an issue that caused the “destination not working” disapproval, you should be able to go through the standard manual appeal process once the URL is back working as intended.

    — AdsLiaison (@adsliaison) July 18, 2022

    ETA’s will continue to serve. You won’t be able to edit ETAs, including the URL. If you run into an issue where the destination isn’t working, you should probably remove the ad, or switch to RSA’s. Alternatively, as Marvin points out, you can wait until the URL is working again.

    Why we (still) care. If you decide to leave your ETAs on, be sure to keep a close eye on them. It wouldn’t surprise us if more ETAs start getting disapproved in a last-ditch effort by Google to get everyone to switch over. 

    The post Reminder – you can no longer create or edit ETAs appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    The third-party data deprecation playbook

    Tuesday, July 19th, 2022

    Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem.

    While the push for privacy is forcing companies to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate their brand and transform their relationships with customers.

    The companies that will thrive on the other side of this seismic shift aren’t taking a passive, “wait-and-see” approach. They’re executing against a third-party data deprecation playbook right now.

    Download this e-book to learn how you can successfully navigate the ongoing changes in the privacy-first era. You’ll discover:

    Download Now

    The post The third-party data deprecation playbook appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    How to use 12 micro intents for SEO and content journey mapping

    Monday, July 18th, 2022

    Classifying queries based on the classic search intents is no longer as effective as it used to be.

    Today, SEOs who want to understand search intent should be closely analyzing micro intents.

    This article will discuss 12 different types of micro intents that will help you better understand what types of content you should be creating.

    Google’s focus on recognizing the search intent

    When I first saw the Quality Rater Guidelines in 2011, I was struck by the recurring reference to search intent.

    Google clearly indicates in the guidelines that search evaluators must first understand the search intent behind a keyword before proceeding to evaluate search results.

    “Understanding the query is the first step in evaluating the task. If you don’t understand the query or user intent, do web research using the Google search engine or an online dictionary or encyclopedia. If you still don’t understand the query or user intent, please release the task.”

    Google’s core updates suggest that, in addition to E-A-T, Google is also focusing on recognizing the search intent and the corresponding matching with the content in order to improve the user experience with the SERPs. 

    Google is getting better at interpreting search queries and their intent, which makes a more detailed SERP analysis necessary.

    The classic search intents 

    In classic search marketing, keyword are broken down into these categories:

    Transactional and commercial can be combined, as both are similar in terms of user intent.

    Google itself classifies the keyword types in its quality rater guidelines according to

    In 2015, Google also introduced another class to the Know keywords with Know Simple.

    For simple search queries, Google delivers a OneBox to deliver an answer directly in the SERPs. Typical use cases for the delivery of a OneBox are:

    Here is an example for the search query [height empire state building]:

    With the search intentions mentioned so far, however, two important differentiating features are still missing. Namely, the need for topicality and regionality. Therefore, it makes sense to add:

    I won’t dive deeper into classic search intentions, because there are plenty of great articles on this topic.

    What are micro intents?

    The concept of micro intents describes sub-forms of the classic search intents or user intents (transactional, navigational and informational).

    The determination of micro intents by analyzing the SERPs allows the derivation of certain types of content that users expect for a search term. 

    Micro Intents for a better understanding of the search intent

    From the experience of hundreds of SERP analyses in the last 10 years, the following content properties and derived micro intents have emerged:

    Overview: Search Intents and Micro Intents

    Informational Micro Intents

    Micro intents for an information-oriented search can be:

    Transactional/commercial micro intents

    Micro intents for a transaction-oriented search intent can be:

    Navigational Micro Intents

    More to read about the concept of micro intents here.

    Micro Intent by Verbs

    Another smart approach to the detailed classification of search intents can be found at Inlinks. When classifying the search intent, the team around Dixon Jones uses the verbs used in the context of the keyword/topic as a guide.

    InLinks User Intent by verbs for the keyword “seo”

    The types of search intent in the customer journey

    In the research process for solutions, products, offers … search queries often follow a specific sequence.

    Depending on the phase in which the searcher finds himself, he wants information, then solutions, and finally certain products to buy.

    Here, the search intent types play a role, which can theoretically be arranged in a certain sequence.

    A trigger ensures that a user enters a research process, which can begin at different stages of the customer journey depending on the level of knowledge.

    Google describes this process in the “Messy Middle” as alternating between exploration and evaluation, before making a purchase.

    From Google’s Decoding Decisions: Making sense of the messy middle

    Not every search process follows the same pattern.

    Depending on the offer or product, these search sequences can run differently within the customer journey. The following is a sample search sequence by keyword type:

    In the Pre-Awareness phase, a trigger is necessary to lead a user into a search journey. Then, depending on the level of knowledge, the user will work his way through informational, transactional, and commercial to conversion, or directly enter the preference phase via commercial search queries.

    Brand and navigational terms play a role from consideration to the end of the customer journey.

    Map content types into the customer journey according to micro intents

    Mapping content types to the customer journey isn’t easy. It makes more sense to include user micro intents in content journey mapping.

    In the following overview graphic, I have grouped the content types according to micro intents.

    Again, there are types of content that can be used to satisfy multiple micro intents. The following overview is only intended to explain the principle, but only contains selected typical types of content. A more complete grouping then follows in the next few chapters, broken down by customer journey phase.

    Below I have grouped different types of content according to the customer journey phases. In the end, however, it is not the type of content that determines the customer journey phase, but the topic itself or the micro intent that the content should fulfill.

    Content types in the pre-awareness phase

    In the Pre-Awareness phase, content must be proactively distributed to the user, as the user himself has no proactive interest in a particular topic or need.

    In other words, emotional content that generates reach. Possible psychological triggers can be: fear, fun, surprise, indignation or lust.

    The topics can be diverse.

    Possible content types can include:

    Content types in the awareness and consideration phases

    In the awareness phase, the user actively searches for topics about which he would like to find out more. He or she is actively researching a topic related to the offer or is already doing so.

    As a shop for running shoes, you could offer content related to the topic of losing weight and health, such as nutrition tips or fitness guides.

    Possible content types can include:

    In the consideration phase, the user shows an initial interest in or need for solutions, which can include their own products.

    With the “Around-the-Product-Content” one should take care to keep the information neutral. Here the content acts as a “solution-finding consultant”.

    The shop for running shoes should emphasize the advantages of jogging for the goal of losing weight, but also point out other areas such as nutrition, in order to then present an overview of the best running shoes or a running shoe configurator in the next step.

    Possible content types can include:

    Content types in the preference and purchase phase

    In the preference phase, the user shows specific interest or need for products and offers to which your own products belong. Here the “About-the-Product-Content” acts as a “purchase advisor” and the previous information neutrality can be lifted.

    The content on the shop category and product detail pages is important for the running shoe shop.

    Possible content types can include:

    In the preference phase, the user determines a narrower circle of possible suppliers (relevant set). That is why it is also important at this point to communicate the core story directly (“about the brand content”).

    Possible content types can include:

    In the purchase phase, the user has decided to order the product or offer from a provider or is in the contractual phase final talks.

    In this phase, he needs information about the purchase process by means of “about-the-process-content.”

    Possible types of content can include:

    Types of content in the after-sales and loyalty phase

    In the after-sales phase, the user again needs “about-the-process” and “about-the-product-content.” But this time to the further process of ordering and using the product.

    For the running shoe shop, this could be the order confirmation and care instructions for the shoe.

    Possible content types for the after-sale phase can include:

    In the loyalty phase, the user again needs the same content types as in the awareness and pre-awareness phase – tailored to his previous interests and preferences. The goal of the content of the loyalty phase is to turn the customer into a repeat buyer and/or loyal supporter.

    11 key insights about micro intents

    The post How to use 12 micro intents for SEO and content journey mapping appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    Putting lipstick on a pig: Fix the website or fail at SEO

    Monday, July 18th, 2022

    You’ve landed a new client and you’re digging into the website. One look tells you this is not going to be easy.

    Sure, you could do some SEO activities to make the client happy. But there’s bigger fish to fry. 

    The information is out of date, it’s not well written and the formatting is hard to read. The website looks old and the CMS is clunky.

    The client has big expectations of your SEO program. What do you do?

    There’s an old saying about putting lipstick on a pig. Sure, you can “do some SEO.” But you and I both know that we need to address the fundamental problems if we want to succeed in SEO and rank on Page 1 out of millions of results.

    At this point, you need to get real with the client. This can be a hard conversation; what if they don’t have the budget for what you are proposing?

    You have to prepare to walk away from the project or else get creative with the budget. Because neither one of you will win if you don’t get it right.

    That said, there are two major categories you need to fix in any website before you kick an SEO program into high gear:

    1. The content on the website
    2. The technical back-end of the website

    I’ll touch on what to look for in each category next.

    Updating the content

    A common lipstick-on-a-pig mistake is when a client asks for more and more new content and fails to address the content they already have on the website. I encourage clients to divert equal resources to updating their old content in addition to creating new. 

    How often to update the content on a website depends on the topic. In general, there are three things to consider:

    1. If the topic is evergreen. Some topics are evergreen, meaning the information can stay relevant for a long time. Of course, that doesn’t mean you can’t tweak and optimize evergreen pages for best results. It simply means that there will likely be less work.
    2. If the query deserves freshness. You will need the most up-to-date content for a website if it is targeting queries or keywords that require the freshest content in the search results. A social or political event is one example. Google discusses that here.
    3. If the topic is deemed “your money or your life” (YMYL). Google discusses YMYL topics in its Search Quality Rater guidelines (think financial or medical advice) and holds webpages that contain them to a higher standard.

    In addition to updating the content itself, websites need a strategy for how they will organize the content to get the most SEO value from it — and to create a better user experience.

    This includes things like the navigation and how you link pages internally. SEO siloing and internal linking best practices are foundational SEO strategies that will streamline your SEO program’s efforts if done well early on.

    Updating the website

    At first glance, does the website look trustworthy? Or does it have an outdated look and feel? What about the performance of the website — does it provide a good user experience?

    These are the fundamentals we must get right before driving more traffic to a website. 

    Some things to work on right away include:

    Of course, there are more ways to address the technical aspects of a website, but this is the minimum to give an old website some new life. For more, an SEO checklist can help.

    Just say “no” to pigs

    I believe as SEO professionals, we have a duty to advise potential clients in a way that sets them up for success.

    If we know that what the client is asking for is merely putting lipstick on a pig, then we need to be upfront about it. Cosmetic changes can add curb appeal, and may be needed — but don’t let the work stop there if the site is still just a pig.

    SEOs must go beyond the lipstick and help create a good user experience to succeed. Updated content, Core Web Vitals, and especially page speed are examples of how SEO changes the pig into something better.

    And, we should be prepared to either walk away from a potential client who does not want to follow our advice, or get creative and know how to make the most impact with their budget.

    That may mean you address the fundamental problems of the website bit by bit on a slower timeline before kicking it into high gear. It’s not the job of SEO to make a pig fly … it’s the job of SEO to transform a website so that it becomes an eagle.

    The post Putting lipstick on a pig: Fix the website or fail at SEO appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    Google confirmed indexing issue affecting a large number of sites

    Saturday, July 16th, 2022

    Google has confirmed that it is having indexing issues indexing new content and displaying that content in Google Search and on Google News. The issue started sometime before 7 am ET today, as I first reported prior to Google’s confirmation on the Search Engine Roundtable.

    Google’s confirmation. Google confirmed this on Twitter saying “There’s an ongoing issue with indexing in Google Search that’s affecting a large number of sites. Sites may experience delayed indexing. We’re working on identifying the root cause. Next update will be within 12 hours.”

    Timeline. So far, we know Google has been having issues indexing new content prior to 7 am ET today, July 15, 2022. Google confirmed the issue at about 10:50 am ET on July 15, 2022. At around 3 pm ET today, Google said they found the issue and is now working on a fix. Google wrote “We’ve identified the issue with indexing and we’re working on a fix. Next update will be within 12 hours.”

    What is the issue. The issue is that Google is not indexing new content from sites published across the web. That includes new content on news sites, like this one, or the New York Times, Wall Street Journal or any new content across the web. Google does seem to be crawling this new content but simply not indexing the new content, preventing Google Search from showing those results in Google Search or Google News.

    Here are some screenshots showing the site command restricted to the past hour, not showing content on news sites that post content all the time:

    Why we care. If you are a news publisher, breaking news stories, and that content is not being indexed that means you are not going to be seen in Google Search or Google News for those stories. If you are a searcher and looking for new content, you won’t really find that content on Google Search or Google News.

    To make things worse, Google Analytics 4 real-time traffic reporting seems to be buggy this morning and not showing full traffic data.

    This likely will impact your site’s traffic for any new content that you have published this morning.

    Google is working on a fix and we hope they resolve the issue soon.

    The post Google confirmed indexing issue affecting a large number of sites appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    Compare 15 leading SEO software vendors

    Saturday, July 16th, 2022

    Of all the tactics for driving traffic on the web, search engine optimization (SEO) is among the most powerful. According to a BrightEdge study, 53% of a website’s traffic can typically be attributed to organic search. For e-commerce companies, SEO is even more important, with search generating 65% of website traffic and 67% of website revenue on a last-click basis, according to an analysis by Wolfgang Digital.

    This phenomenal return, combined with the increasing complexity of the SEO environment, is why marketers turn to SEO platforms to gather the data and insights they need to identify appropriate tactics, set priorities, and even implement solutions directly.

    MarTech’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. This report reviews the latest trends and includes profiles of leading vendors, pricing information, capabilities comparisons, and recommended steps for evaluating and purchasing.

    Visit Digital Marketing Depot to get your copy.

    The post Compare 15 leading SEO software vendors appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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