Archive for the ‘seo news’ Category
Wednesday, September 14th, 2022
Google Analytics now has tailored recommendations to help users become aware of new features by reviewing your property’s history, settings, and trends across Analytics.
The recommendations appear in the Insights and Recommendations section of the homepage, as well as throughout Analytics wherever they’re relevant.
Learn more. You can read more about Analytics recommendations in their help documentation.
Why we care. Advertisers should check their Google Analytics accounts regularly for outages, updates, and, now, recommendations. As always, we suggest never enabling auto-apply recommendations and always testing new features. Isn’t Google just so helpful?
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Wednesday, September 14th, 2022
Instagram is internally testing a new tool for creators to make money called “Gifts.”
What it looks like. The new feature was first shared on Twitter by developer Alessandro Paluzzi.
Tipping. Not new on social platforms. Instagram is not the first platform to try tipping. In fact, Facebook, Instagram, and TikTok already have tipping tools in place for creators to further monetize their platforms.
- Facebook Stars. Live stream viewers can buy stars and send them to creators as they’re streaming. For every star received, Facebook pays only $0.01 USD.
- Instagram Badges are a feature that allows users to show support to creators during a live video. Viewers can purchase in $0.99, $1.99 and $4.99 increments. Badges come in different price tiers between $1 and $5 and Meta will not take a cut of the revenue creators earn from Badges until 2024
- TikTok tips. Users can send TikTok creators a monetary tip on their profile. The creator will receive 100% of the tip amount (Stripe, our payment provider, fees may apply). TikTok doesn’t take any fees from tips
Creator tool graveyard. Last month Instagram shut down its affiliate program after a year of testing. The program allowed influencers to earn a commission for products they helped sell through tagged posts or live videos.
Facebook is also ending its $1 billion pledge to creators they committed to through 2022. In a statement, Facebook CEO Mark Zuckerberg said, “Investing in creators isn’t new for us, but I’m excited to expand this work over time.”
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Read more. You can read the full article from Business Insider here.
Why we care. Additional ways for creators to earn revenue is good news for both the creator, as well as the brands they’re advertising. Creators may feel more incentivized to promote brands on their live feeds if they know they’ll be earning additional revenue outside their initial agreement.
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Wednesday, September 14th, 2022
Walmart Connect, the retailer’s marketplace media platform, is expanding and making it easier for advertisers and brands to promote their products by introducing self-service.
Introducing Search Brand Amplifier. Search Brand Amplifier gives products listed in the Walmart marketplace higher visibility by boosting advertised products to the top of search results. Walmart says this benefits newer and smaller brands that haven’t achieved high organic listings within the Walmart platform.
Search Brand Amplifier was previously limited to only managed sellers and a limited number of suppliers, but now it’s widely available to Marketplace brand owners that are registered with Walmart’s Brand Portal.
Sellers can access the Search Brand Amplifier through Walmart Platform Partners.
Enter self-serve. Eligible Marketplace sellers will be able to launch and manage their own ad campaigns through the Walmart Ad Center. Once a three-day enrollment period, users can now complete it in a matter of minutes. Additionally, existing Marketplace sellers will be onboarded automatically.
Walmart is also updating the look of the Ad Center and easier instructions to “reduce the guesswork” for launching and optimizing campaigns.
The platform. Walmart offers sellers two different ad choices. Display and Sponsored Products.
- Display. Display ads are featured both on the Walmart site and off, across the website and social channels
- Sponsored products. These are featured on the Walmart website in visible placements as users browse
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Global expansion. Walmart has also pushed to expand its Marketplace internationally. They’re now available in Canada, the UK, and India. They’ll also add additional API partners to focus on countries with more sellers such as China.
Walmart is America’s largest omnichannel retailer claiming to serve 90% of US households and their global ad business surpassed $2 billion in revenue in 2021. Their retail focus has always been centered around low prices, which could prove beneficial this holiday season with inflation and an uncertain economy.
Additional resources. If you’re new to the Walmart Ad center, they have resources available to help sellers optimize their search campaigns here. You can also read the announcement from their blog here.
The Walmart Ad Center also integrates with several PPC management tools. If you’re an advertiser or brand that manages several different campaigns or product feeds in the Walmart Ad Center, these tools can help streamline and automate various aspects including keywords, bids, reporting and analysis.
Interesting fact. Walmart announced a partnership with Paramount Global last month to offer its Walmart+ members the streaming service for free as part of their benefits. The Paramount+ Essential Plan will give Walmart+ members access to Paramount+’s catalog of content, from movies to live sports.
There isn’t any speculation yet as to what the partnership means long-term, but it could be Walmart’s first introduction to planning CTV ads.
Why we care. On one hand, the ability for any seller to set up an ad account and sell through Walmart is a great tool, especially ahead of the holiday season. On the other, it’ll be interesting to see how the platform differentiates from Amazon, what its market share is, and how many advertisers are on one or both platforms. Additionally, giving sellers in China access to the platform could cause issues with authenticity and customer support.
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Tuesday, September 13th, 2022
Google has added a “Manage” tab to give advertisers more control and flexibility over how recommendations are applied.
Two flexible options. In the new “Manage” tab, Google is giving advertisers two different bundle options with pre-checked recommendation types.
- Maintain your ads. This option includes recommendations to improve your responsive search ads, remove redundant keywords, and update your conversion tracking
- Grow your business. This option helps with advanced recommendation optimizations such as upgrading keywords to broad match, maximizing conversions with auto bids, and adding store visits as conversions.
Learn more about the recommendations. If you need to learn more about the specific recommendations being suggested, you can do so directly from the “Manage” tab. It’ll include descriptions of the recommendations and “benefits” to your account. The Quick Help guide also provides explanations, links, and additional resources.
You can read the update from Google here.
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Why we care. Google says these new bundled recommendations give advertisers more flexibility, but this seems to do the opposite. You can select and deselect the options you want, but the options are broad and don’t provide any details on what’s being changed. If you don’t know specifically what updates are being made, then the element of control is lost and Google gets the upper hand in terms of how “flexible” they can really be.
Like any new Google feature, always make sure auto-apply is turned off until you’ve had the chance to test it for yourself.
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Tuesday, September 13th, 2022
Publisher provided signals help publishers categorize their first-party data into audience or contextual segments and then share those signals with programmatic buyers.
How does it work. Publisher provided signals make it easier for programmatic buyers to “find and purchase audiences based on things like demographics, content interests or purchase intent across multiple sites and apps without tracking people’s activity in apps or across the web.”
Sharing signals with trusted partners. Google also improved a feature that allows publishers to securely share signals with trusted third-party buying partners (Authorized Buyers and Open Bidders).
- New expanded code. Currently, publishers are required to work with third parties to set up code. Now, a new feature allows publishers to use their own website code, making it easier to create and send data to trusted partners
- Secure signals. Google will not be able to read or use secured signals. This means that Google Ads Manager will only act as an intermediary on behalf of the publisher to pass the signals to their chosen third-party bidders
Same app keys. Google has also announced that “in the coming months” a feature called same app key will help publishers using the Ad Manager serve relevant ads on iOS without tracking users across third-party apps. There is currently no ETA on the release date for this update.
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Ad privacy and compliance. Google is collaborating with IAB to help publishers and buyers incorporate and follow industry standards. They’re incorporating the IAB Tech Lab’s Seller Defined Audiences into this solution. Publishers can use the IAB’s Audience Taxonomy and Content Taxonomy to share signals with Google Ads and Display & Video 360 as part of the beta test.
Additional resources. Google has provided additional resources for buyers and publishers to learn more about privacy solutions. You can also read the full announcement from Google here.
Why we care. Digital advertising is growing and publishers are at the forefront of online privacy. Giving publishers more control of their own data helps to ensure that advertisers, tech providers, and other third parties grow their platforms without compromising their customers’ personal information. Additionally, the management of first-party data gives publishers the opportunity to provide more relevant content to the people that utilize their products and visit their websites.
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Tuesday, September 13th, 2022
Get ready for the biggest shopping season of the year. Black Friday and Cyber Monday are just around the corner, and this year is shaping up to be very different from previous years.
With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction.
Register today for “Expert Advice: Make Your Marketing Stand Out This Holiday Season,” presented by Blueshift.
The post Webinar: Make your marketing stand out this holiday season appeared first on Search Engine Land.
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Tuesday, September 13th, 2022
Advertisers and developers using Google Ad scripts now have support for Performance Max campaigns. You can pause and enable the campaign, and modify most asset types.
Script limitations. Users won’t be able to modify text assets or create new campaigns or asset groups. Furthermore, listing groups cannot be managed via Scripts.
Additional resources. If you’re interested in setting up your Performance Max campaign script, you can visit the AdsApp here. You can read the announcement from Google here.
Why we care. Ad scripts let you automate specific actions in your ad account, saving time and making management of large or multiple accounts much easier. If you manage Performance Max campaigns and you’re using scripts, you can set them up within your account.
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Monday, September 12th, 2022
Google is now rolling out the September 2022 broad core update, this is the second board core update of 2022, with the first one being the May 2022 broad core update.
The announcement. Google announced this on Twitter and updated its search updates page saying “Today we released the September 2022 core update. We’ll update our ranking release history page when the rollout is complete.” Google added, “The rollout could take 2 weeks to complete.”
The rollout started this morning. Google started this broad core update rollout at about 11:26 a.m. ET. And Google will update us when this update is done rolling out.
This comes after the helpful content update finished rolling out this past Friday, on Sept. 9.
Previous core updates. The most recent previous core update was the May 2022 broad core update was a significant and fast update. We also had core updates prior including the November 2021 core update and prior to that was the July 2021 core update, before that it was the June 2021 core update and that update was slow to roll out but a big one.
Before that, we had the December 2020 core update, which was very big, bigger than the May 2020 core update, and that update was also big and broad and took a couple of weeks to fully roll out. Before that was the January 2020 core update, we had some analysis on that update over here.
The one prior to that was the September 2019 core update. That update felt weaker to many SEOs and webmasters, as many said it didn’t have as big of an impact as previous core updates. You can read more about past Google updates here.
What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. There aren’t specific actions to take to recover, and in fact, a negative rankings impact may not signal anything is wrong with your pages.
However, Google has offered a list of questions to consider if your site is hit by a core update. Google said you can see a bit of a recovery between core updates but the biggest change you would see would be after another core update.
Why we care. Whenever Google updates its search ranking algorithms, it means that your site can do better or worse in the search results. Knowing when Google makes these updates gives us something to point to in order to understand if it was something you changed on your website or something Google changed with its ranking algorithm. Today, we know Google will be releasing a core ranking update, so keep an eye on your analytics and rankings over the next couple of weeks.
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Monday, September 12th, 2022
Google has announced it will hold its annual search event named – Search On – on Wednesday, Sept. 28 at 1 p.m. ET / 10 a.m. PT.
Search Engine Land will be covering the news coming out of Search On, so make sure to check back here for any breaking news from that event.
Google said the search company will tell us “how Google is reimagining its core information products to help people make sense of the world in more natural and intuitive ways.”
Where to watch it live. You can watch the event live at searchon.withgoogle.com or on YouTube.
Past Search On event announcements. Google has held Search On events in the past and here are some of the headlines from those past events:
More to come. We will be covering the Search On event here, so make sure to come back on Sept. 28 for more details.
Why we care. Some of the news that comes out of these events may directly impact your work as a search marketer. We will unlock some of that news and report on what is most important for your day-to-day job in SEO and search marketing.
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Monday, September 12th, 2022
YouTube has unveiled some new analytics options for Creator Studio that provides more data on what your audience is interested in, based on search and engagement activity, and also how those users are interacting with different topics on the app.
Not new. The Search Insights tool was announced late last year and the first phase was released in April which gave advertisers more data on what data people are searching for on the app. YouTube is now adding more data to help creators identify additional trends.
New elements. There are two new elements being added to the Search Insights tool.
Watch Interest. The first new element is Watch Interest.
“Currently, Search Insights on desktop only shows what viewers are searching for, but now, we’re adding ‘Watch Activity’ for a topic. Creators can now review top, rising or recent videos in a topic so you can get a sense for what’s new.”
Advertisers and creators will now be able to get a better idea of actual engagement trends on YouTube clips based on searches, what people are watching, and “how they move from video to video based on recommendations.”
YouTube is also adding new insights into your audience’s watch activity based on a given topic. That data will show related elements of interest on a given topic.
Personal insights. The second new element is new personalized insights based on your audience’s unique interest or your saves. YouTube is looking to provide additional engagement data to help with planning while also displaying interest in other niches.
Watch the announcement. You can watch the announcement from Creator Insider here.
Why we care. Data insights are great ways for advertisers to help plan and strategize campaigns around what appeals to their audiences. Having verifiable data will give users more information they need to make informed choices when it comes to what they’re promoting, who is engaging, and what topics they’re interested in.
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The feature has been renamed to "Gifts"