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Guard your most valuable asset against pesky competitors by Adthena

Tuesday, November 22nd, 2022

In an ideal world, guarding your most valuable asset, your brand, would be effortless. But take off those rose-tinted glasses, and you wake up to the reality that competitors are posing threats to your brand in search every day of the week.

You’ve risen to the top of the search rankings. Hurray! But realize your trademarks and brand equity aren’t protected in search. Booo! Thus, competitors can steal valuable clicks from you, diminish your Return on Ad Spend (ROAS) and threaten future budgets.

Does this sound familiar? Are you finding it hard to fend off brand infringements?

You are not alone. Many companies find it increasingly difficult to fend off rivals using their branded terms, trademarks and ad copy in search. For example, software company Sage had over 89,000 infringements from one single partner in one year. The repercussions were more than undesirable, as they inflated CPCs and impressions and damaged the brand. The results tend to be synonymous among all industries.

This article will cover how you could automatically monitor all infringements, guard against competitors and maximize ROAS. Sounds good, right?

Before we get into the technicalities, let’s dive into the problems you may be struggling with in more detail.

What seems to be the problem, marketer?

Adthena’s customer research has revealed that search marketers are experiencing countless challenges in controlling the use of their trademarks.

Two common themes are:

• “The process of controlling trademarks is tedious and time-consuming.”
• “The practical difficulty of finding real-life trademark infringement examples is too difficult to do manually.”

Our research shows that you could waste around eight hours a month on collecting and processing the trademark violation data required to send to Google, as it takes around five minutes to fill out each Google complaint form.

However, there is a way to automate the aggregation and submission of specific infringements across devices at scale, allowing you to confidently protect your brand and save time and effort to boot.

We can sense you edging to the front of your chair, so let’s get to the fun part.

What’s the solution?

Automation is at the forefront of the world of paid search, with Google’s Performance Max solution heading the charge. New products are continually being developed, including a new tool from Adthena called Auto Takedown.

It allows you to map and monitor all competitive and partner activity around your brand terms. You can efficiently respond to trademark infringements and report those examples directly to Google for removal. All with the push of a button inside the Adthena app. Time and effort: saved.

What value does Auto Takedown bring to the table?

The tool adds value in three key ways:

1. Automatically monitoring your brand trademark search terms at scale, 24/7.
2. Submitting evidence of trademark violations directly to Google for you. Adthena will also keep track of the responses from Google and communicate this to you if there are any questions or resolutions.
3. Saving you up to 8 hours per month in manual monitoring, allowing you to focus on strategy and growth instead.

After just five days of using Adthena’s Auto Takedown, Sage saw a 75% decrease in CPCs for brand terms and a 33% decrease in partner impression share.

Protect your trademark today

When the clicks are down, and you know why, take back control and fend off unwanted competitors to protect your valuable assets.

Check out this easy guide, Brand Crashers: 5 steps to optimize your brand in search to get started.

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New Meta privacy updates for teens

Tuesday, November 22nd, 2022

Facebook and Instagram parent Meta has just rolled out new privacy updates for everyone under the age of 16, or 18 in some countries.

New privacy defaults. Starting today, teens will default to more private settings when they join Facebook. For teens already on the platform, Meta recommends making these changes manually. The new privacy settings affect:

• Who can see their friends list
• Who can see the people, Pages and lists they follow 
• Who can see posts they’re tagged in on their profile
• Reviewing posts they’re tagged in before the post appears on their profile
• Who is allowed to comment on their public posts

Restricting connections. Meta is testing ways to protect teens from messaging suspicious adults they aren’t connected to, and those adults won’t be shown in teens’ People You May Know recommendations. Meta further clarifies that a “suspicious” account is one that belongs to an adult that may have recently been blocked or reported by a young person, for example. As an added layer of protection, Meta is also testing removing the message button on teens’ Instagram accounts when they’re viewed by suspicious adults altogether. 

New safety tools. Meta is also developing new tools to report anything that makes them feel uncomfortable. On their blog, Meta says, “we’re prompting teens to report accounts to us after they block someone, and sending them safety notices with information on how to navigate inappropriate messages from adults.  In just one month in 2021, more than 100 million people saw safety notices on Messenger. We’ve also made it easier for people to find our reporting tools and, as a result, we saw more than a 70% increase in reports sent to us by minors in Q1 2022 versus the previous quarter on Messenger and Instagram DMs.”

Stopping the spread of sensitive images. Meta is also working on new tools to help stop the spread of teens’ intimate images online. Meta says:

We’re working with the National Center for Missing and Exploited Children (NCMEC) to build a global platform for teens who are worried intimate images they created might be shared on public online platforms without their consent. This platform will be similar to work we have done to prevent the non-consensual sharing of intimate images for adults. It will allow us to help prevent a teen’s intimate images from being posted online and can be used by other companies across the tech industry. We’ve been working closely with NCMEC, experts, academics, parents and victim advocates globally to help develop the platform and ensure it responds to the needs of teens so they can regain control of their content in these horrific situations. We’ll have more to share on this new resource in the coming weeks.

We’re also working with Thorn and their NoFiltr brand to create educational materials that reduce the shame and stigma surrounding intimate images, and empower teens to seek help and take back control if they’ve shared them or are experiencing sextortion.

Dig deeper. Meta says that anyone seeking support and information related to sextortion can visit their education and awareness resources, including the Stop Sextortion hub on the Facebook Safety Center. You can also read this announcement from Meta on their blog.

Why we care. It’s hard to criticize Meta for taking steps to protect and prevent harm to teens. Though teens will default to the new settings once they sign up, they can still opt out if they choose. And teens already on the platform will have to manually select the new options, which many of them may not do.

At least parents of teens can now be aware of the new changes and take the appropriate steps to help protect them.

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Google Search adds new spam policy: Policy circumvention

Tuesday, November 22nd, 2022

Google has added a new spam policy to its search spam policies today, the new spam policy is named “Policy circumvention.” In short, if you find ways to get around the current spam prevention measures, Google may take action on your content, site, or account.

The new policy. Google posted the new policy over here, it reads:

“If you engage in actions intended to bypass our spam or content policies for Google Search, undermine restrictions placed on content, a site, or an account, or otherwise continue to distribute content that has been removed or made ineligible from surfacing, we may take appropriate action which could include restricting or removing eligibility for some of our search features (for example, Top Stories, Discover). Circumvention includes but is not limited to creating or using multiple sites or other methods intended to distribute content or engage in a behavior that was previously prohibited.”

The penalty. Google said if you violate this new policy, Google may restrict or remove the content from showing up in search or for some search features.

What is a policy circumvention? In short, it sounds like any action you take to bypass the other Google Search spam or content policies. This includes creating new sites, using other sites or other methods to distribute that content, maybe on third-party sites or other avenues.

Why we care. Knowing Google’s spam and content policies is a prerequisite for performing SEO services and other marketing services on Google Search. This is a new policy but the fundamentals of logic behind the policy match most of the already published Google Search spam policies. In short, don’t try to manipulate Google Search’s ranking algorithms and if you do, you run the risk of having your site removed or downgraded in Google Search.

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NPS for agencies: How to capture client and employee satisfaction

Tuesday, November 22nd, 2022

Agencies can often fall into the trap of thinking that clients are happy if they increase their marketing investment. 

Similarly, we assume that employees are happy if we’re focusing on culture and trying to do the right thing.

But are those things really true?

Our agency uses two simple metrics to gather objective data – Net Promoter Score (NPS) and Employee Net Promoter Score (eNPS).

Net Promoter Score for agencies

Even if you’ve never heard of NPS, you’ve probably received an email or text that asks a simple question: “Would you recommend us to a friend, family member, or colleague?” 

That single question helps companies measure client satisfaction and can help your agency understand if clients are delighted or simply comfortable.

Those who give you a 9 or 10 are considered “promoters” and are your biggest advocates. They not only tend to stick with you, but they are also likely to evangelize for you internally and externally.

Anyone who gives you a score of 6 or lower is a detractor. That means that they not only aren’t fans of yours, but they generally aren’t willing to defend their relationship with you or your firm either. Scores of 7 or 8 are considered passive and are not counted toward your NPS.

The Net Promoter calculation requires adding up the survey responses and subtracting the percentage of detractors from the percentage of promoters. The delta is your Net Promoter Score. 

For example, let’s say:

• 65% of respondents are promoters.
• 25% are detractors.
• 10% are passives

In this case, your NPS would be 65-25=40.

An NPS score above 70 is world-class, and the benchmark for digital marketing agencies is 68.

The reason that the benchmark is so high for digital marketing agencies is that dissatisfied clients tend to take their business elsewhere if they aren’t happy.

Net Promoter Scores can help you understand how the overall health of your agency is likely to trend and may help you predict (or stop) upcoming client churn.

I’d recommend capturing the score on a quarterly or semi-annual basis since perceptions can change – not only based on results but external factors and feelings.

We use a tool called AskNicely that allows us to ask follow-up questions after receiving the score, and also lets us trigger different workflows based on responses.

We can understand if clients are delighted by technical knowledge, communication, or a different factor. Similarly, we can understand any causes of dissatisfaction.

In addition, we can slice data based on the person working with the client to understand if there’s risk based on one of our employees or by the line of service (e.g., SEO, PPC, strategy).

The additional feedback complements the score itself and allows us to dig into the “why” behind a rating, and course correct anywhere needed.

The flip side: Employee Net Promoter Score (eNPS)

As all agency leaders know, the market for digital marketing talent is exceptionally hot, especially with so many remote roles. This remote shift has made the barrier to switching jobs extremely low, so managers must have a pulse on employee satisfaction.

The eNPS question is very similar to the one for NPS, “On a scale of 0 to 10, how likely are you to recommend our organization as a place to work to others?”

Although you likely have some raving fans, eNPS tends to have more “passive” or neutral scores than a traditional NPS score for your service offering. Employees likely won’t feel bad about giving you an 8, a score that ultimately gets discarded since it’s considered a neutral sentiment.

An eNPS score of 40 or greater is considered excellent. Employees tend to hold companies to a very high standard – often higher than clients.

Similar to NPS, it’s important to trend this score either quarterly or semi-annually for various reasons:

• Happy employees generally lead to happy clients and you want to spot any dissatisfaction.
• Expectations increase over time. Ensure that your agency is holding steady or improving.
• Client rosters and contacts change and can impact how the employee feels.
• Scores can be impacted negatively or positively by temporary factors such as project launches or other extremely busy periods.

In addition to tracking the eNPS score itself, I also recommend that smaller firms look at the average of the scores. For example, perhaps your agency has a lot of 9 and 10s, but there are just a couple of people giving you detractors, your overall satisfaction may be strong. 

Sample size can have a big impact on smaller firms, especially if you don’t get a 100% response rate.

Why should your agency care?

Client and employee churn is part of running an agency, but by capturing these two objective metrics, you can try to get ahead of it.

Reach out quickly to clients that give you anything outside of a 9 or 10, and even those who drop from a 10 to a 9. Ask them for candid feedback about what you can do to turn them into promoters and improve the business relationship.

To get the most accurate feedback from employees, you’ll need to gather the data anonymously. This makes gathering actionable insights a bit more difficult.

However, if you receive a lower than optimal score, you can follow up eNPS with another anonymous survey asking employees what their favorite and least favorite parts of working for your agency are.

Getting started

Since NPS and eNPS are based on one question, it’s easy to start. For a free solution, you can try SurveyMonkey or Typeform. 

However, several solution providers specialize in capturing satisfaction feedback such as Delighted, AskNicely, Survey Sparrow and Retently. These SaaS companies can help you extract more details than a simple form.

For more advanced analysis, you’ll want to find a solution that connects to your other data sources (such as your CRM), but it ultimately has to meet the pricing and features required for a business of your size.

Get started today and understand if your agency is on the right track.

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YouTube just announced its 2023 class of #YouTubeBlack Voices Fund creators

Friday, November 18th, 2022

Earlier this year, YouTube announced a new fund aimed at helping black creators find dedicated partner support, seed funding invested into the development of their channels, and the opportunity to participate in bespoke training, workshops and networking programs. This week they named the first 30 creators for the 2023 class.

Meet the class. One of the creators from the 2023 class is Jasmine Taylor from Baddies & Budgets. Taylor shares the highs and lows of becoming financially free as someone who grew up in poverty and wasn’t taught financial literacy.

Taylor teaches other women how to take control of their personal finances through tools and coaching. About being part of the new class or creators, Taylor said:

“This fund is going to open my business up to many opportunities. Exposure is everything and YouTube is amazing for enabling black creators to grow their platform. This experience will enable to further monetize and grow my business and brand. I’m so excited to get started. A major part of my brand is education and outreach, more channel exposure means that I can reach more women and in turn help more women to take control of their personal finances.” 

Other creators included in the new class are:

• Studio Jibby. Jibby is a plant-based fitness trainer and lifestyle content creator who loves sharing health tips with her audience. 
• Smokin’ & Grillin with AB (Aaron Brown). Aaron Brown took to YouTube to share humble cooking videos from his kitchen. The positive and inspirational nature of his videos helped him gain a huge following.
• BeautifulBrwnBabyDol (Dr. Nina Ellis-Hervey). Dr. Nina’s YouTube channel is centered around providing real-world lifestyle solutions that reflect living a mentally, physically, spiritually, and emotionally balanced life through transparent talks, storytelling, and tutorials dedicated to beauty, fitness, and psychological wellness. 
• iBelongOutdoors (Emmanuel Williams). Williams’ love of being outdoors on the water influenced him to create an energetic, adventurous YouTube channel that produces fun, inspirational content on the water.

Dig deeper. Meet the rest of the 2023 class on the YouTube Blog. Check out videos from the class here.

Why we care. The new fund will help black creators gain more visibility on the platform, increasing the subscribers to their channels, expanding their communities, and making more money through donations, and sponsorships.

If you’re interested in participating in an upcoming class, stay tuned for more information on how to apply. In the meantime, congrats to all of the creators in the class of 2023. If you want to support the creators, subscribe to their YouTube channels and show support by donating using the Super Thanks button.

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Don’t fall for fake ownership requests for your Google Business Profile

Friday, November 18th, 2022

Google Business Profiles can be claimed by the owner or business manager in Google Maps or in Google Search. When someone makes a claim for ownership of a Google Business Profile listing and if that business was already claimed by someone, the current owners will get an email asking if they approve or deny the new ownership request.

Increase in fake claims. According to some in the local SEO community, there has been an increase in the number of fraudulent requests to claim and take ownership of business listings. “I am seeing a ton of owner requests come in from hijackers, are you all seeing the same?” asked Ben Fisher.

Indeed, other local SEOs confirmed seeing similar in the forums. Here are just a couple of the responses:

• “I saw quite a few maybe 3 weeks ago (for a couple of weeks), but the requests have dramatically declined for me.”
• “Last week I got 5 scam requests from the same person! I am used to getting maybe 3 a month, but I too have noticed an increase recently.”

Be careful. So beware of such fake claims of ownership and make sure to validate that the person making the claim is a real owner or manager of the business. If you are unsure, it is better to decline the request than to accept it. If the wrong person gains access to your business listing, they can potentially remove your listing or change the website, phone number – or worse.

Why we care. There is a lot of fraud online, especially with Google Search and Google Maps. So being on top of these scams are important so that you are less likely to become a victim of these scams. Stay on top of your business listings and make sure the information is up-to-date and accurate. And never give access to your Google Business Profile to anyone you do not know and trust.

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Are we officially saying goodbye to Twitter? It depends on who you ask

Friday, November 18th, 2022

The last few weeks have been nothing short of dramatic over at Twitter headquarters. But before we get into that, I just want to thank dark-paul gosselaar for our cover image inspiration. 

And I would be remiss if I didn’t mention that I sympathize with all of the employees who have been let go, by choice or not. Thousands of people losing their jobs isn’t a laughing matter and in no way am I making light of it. 

How we got here

Elon Musk posted eight tweets today, which is surprising for someone who should be busy running a company (into the ground).

But his latest round of changes is an undoing of one of his earliest acts as new CEO, which was to ban Kathy Griffin and others for poking fun at his leadership.

But the week started with Musk sending out an (encrypted?) email to all staffers informing them that they will be fired unless they work at an “extremely hardcore” rate to build “Twitter 2.0”. 

The result?

Shortly after the email went out, Twitter announced that they were locking their doors (some say they’ll reopen on November 21). All remaining employees were informed that their badge access had been revoked.

This was the scene at Twitter HQ last night:

And Musk tweeted:

He does know people love watching a train wreck, right? 

Either way it seems like conversations are flowing, opinions are flying, and engagement is through the roof. 

It’s no wonder that so many people think this is the end for Twitter. Even Musk is joining in on the …er, fun?

Let this sink in. Musk started his first day on the job by firing top executives, including the CEO, Parag Agrawal. Soon after, several others followed suit. Let’s look at who’s gone:

• CEO Parag Agrawal
• Chief Financial Officer Ned Segal
• Head of legal policy, trust and safety, Vijaya Gadde
• General Counsel Sean Edgett
• Chief Information Security Officer Rinki Sethi
• Head of Security Peiter Zatko
• Chief customer officer, Sarah Personette
• Chief people and diversity officer, Dalana Brand
• Chief marketing officer, Leslie Berland
• General manager of consumer and revenue product, Jay Sullivan
• General manager for core technologies, Nick Caldwell
• Chief accounting officer, Robert Kaiden
• VP of global client solutions, Jean-Philippe Maheu
• Head of International Communications, Julie Steele
• Head of Trust and Safety, Yoel Roth
• The global head of social and editorial
• The director of ML ethics, transparency, and accountability
• Chief information security officer
• Managing director of Twitter Studio
• Head of location strategy

Those who haven’t been fired are choosing to quit on their own terms. The reasons? Peter Clowes helps explain why some are choosing not to follow Musk:

So is Twitter done?

Maybe? One of its remaining employees has told Newsweek reporter Travis Akers the website “has about a week left before it’s dead.”

Some people aren’t convinced.

It is difficult to believe that Musk would spend $44 billion on the platform just to watch it all burn in a matter of weeks. But I also think he underestimated how much the staff would endure. With all of the conflicting information out there, it’s hard to know what to believe. We’ll try to keep this page updated with the latest information as it’s coming out. Stay tuned!

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5 best practices for tracking offline conversions in Google Ads

Friday, November 18th, 2022

Risk-taking is part of any marketer’s job. No strategy is guaranteed to work.

I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, I arrive at the airport just an hour before my flight. I try new restaurants in town, but don’t get in the car until I’ve scoured review sites and scanned the menu. 

My approach to taking risks at work is similar. Testing the latest bidding strategies excites me, but my moves are deliberate to avoid disturbing performance.

Major changes to a Google Ads account send the algorithms into a learning phase and create volatility as it re-learns.

Like many marketers who want results yesterday, my patience can be short. But to keep clients happy, balancing future-forward strategies with the risk of upsetting KPIs is imperative.

By now, we know that offline conversion tracking (OCT) is a must-have in any account. 

When setting it up for the first time, swapping out web-based campaign optimization goals for CRM-based goals can be tricky. Here are five best practices to mitigate the risk. 

1. Add values to your conversions

Maximizing the potential of OCT requires assigning each action a value.

If you can’t use actual and dynamic values from your CRM, Google has a calculator that can help with estimations.

The values don’t have to be precise for the algorithms to benefit from this provided direction.

The assigned values tell machine learning how much each conversion is worth. Therefore, the system can bid accordingly with value-based bidding strategies. 

Even if you’re not ready for target return on ad spend (tROAS) or Maximize conversion value, setting these values from the get-go allows for an easy launch when you’re ready.

2. Optimize for all funnel stages

Once all stages of your marketing funnel feed into Google Ads with their respective values, begin optimizing campaigns for all funnel stages. 

This tactic will generate more conversion data for your campaigns and speed up the learning phase.

A risk-taker might change the optimization across the account all at once. Go ahead and rip the bandage off: 

• If you can stomach performance fluctuations.
• If the account is brand new.
• Or if conversion volume is already dismal.

I prefer to set up an experiment for any major bidding changes to cut down the volatility in the account. 

Experiments should run for at least two weeks before determining a winner, but this can take longer if your budgets are small or the conversion lag is long. 

A lift in backend conversions should be measured as the key success metric of this experiment.

3. Optimize for the lowest conversion point possible

Once the full-funnel approach is successful, you can begin optimizing for one conversion event at a time. Treat each campaign uniquely and adjust the campaigns ready to move down the funnel. 

To ease performance fluctuations, set up an experiment that optimizes to the lowest point in the funnel possible, given Google’s need to have at least 15 conversions in the past 30 days.

Creating custom columns in the Google Ads interface allows you to sort and visualize your data easily. Analyze each campaign independently. 

In this example, the top two campaigns have enough MQL volume to optimize for MQLs exclusively rather than the entire funnel.

Consider that not all keywords are created equal. Top-of-funnel keywords will generate pipeline slower than your high-intent non-brand or brand terms. 

Individual campaigns’ optimization goals and bidding strategies should align with the funnel stage, and what’s working best.

The UI doesn’t allow OCT goals to be set as single conversion events but rather as the conversion category as a whole. Therefore, custom goals should be created when optimizing toward a single point in the funnel. 

For example, if your OCT conversion is “sales,” you should create a custom goal for “sales.”

Google says “[...] using custom goals in campaigns might make your bid strategy work less efficiently,” but if your account is well-established with sufficient data, custom goals should work to your benefit.

4. Continue to drive lower-funnel results

As time goes on and data collects, you can continue to push the limits and optimize for lower points in the funnel. 

Any bidding strategy can be tested alongside this tactic, but it’s critical that the experiment you create only changes one variable at a time. 

For example, the control campaign is on target cost-per-action (tCPA) and optimized for MQLs. The test campaign should remain on tCPA but optimize for the next stage in the funnel (Meeting Scheduled). After a winner is determined, test another variable by conducting a separate experiment.

Depending on the size of the account, nailing down the perfect combination of optimization goals and bidding strategies can take several months. Seeing little to no performance improvement after the initial two weeks can be worrisome, but running experiments for three full cycles is recommended to determine a winner. 

This means if it takes an average of two weeks for an MQL to become a “Meeting Scheduled,” you should run the experiment for at least six weeks before calling it quits. Check out Google’s path metrics report to view how many days each conversion takes. 

5. Test value-based bidding

Once you are comfortable optimizing for lower-funnel conversion points, step up your game with Maximize conversion value or tROAS bidding strategies. 

These smart bidding strategies adjust bids automatically to predict the value of a potential conversion when a user searches for keywords you’re bidding on. 

These bidding strategies can and should be tested in an experiment, especially if you’re terrified of breaking the algorithm.

Despite the risks associated with performance fluctuations, the benefits should outweigh the volatility. 

With some patience and breathing exercises, one of my clients saw a 74% improvement in cost per MQL since optimizing for backend conversions with OCT. 

When their brand campaign had more than 15 MQLs in a month, we switched to optimizing for MQLs only, resulting in a 4x boost in conversion value on that campaign.

So, get out there and take calculated risks. Be smart, bold and eager to set up experiments when you’re feeling apprehensive.

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New AdSense data protection laws coming to CA, CO, CT, and UT in 2023

Thursday, November 17th, 2022

New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023.

According to an email sent to all AdSense admins and legal managers, starting January 1, 2023, we will supplement the existing Google Ads Data Processing Terms, Google Ads Controller-Controller Data Protection Terms, and Google Measurement Controller-Controller Data Protection Terms for these 5 new US State laws. No additional action is required to accept these terms if you’ve already agreed to the online data protection terms.

Ads and analytics only. This update relates to Google’s ads and analytics products. If you also use other Google products, such as Workspace or Cloud Identity, this email does not affect your use of those products.

Dig deeper. You can read more about the new laws here.

Why we care. If you’re an AdSense Manager or Admin living or advertising in California, Colorado, Connecticut, and Utah, be sure your account complies with all laws and regulations.

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New AdSense data protection laws coming to CA, CO, CT, and UT in 2023

Thursday, November 17th, 2022

New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023.

According to an email sent to all AdSense admins and legal managers, starting January 1, 2023, we will supplement the existing Google Ads Data Processing Terms, Google Ads Controller-Controller Data Protection Terms, and Google Measurement Controller-Controller Data Protection Terms for these 5 new US State laws. No additional action is required to accept these terms if you’ve already agreed to the online data protection terms.

Ads and analytics only. This update relates to Google’s ads and analytics products. If you also use other Google products, such as Workspace or Cloud Identity, this email does not affect your use of those products.

Dig deeper. You can read more about the new laws here.

Why we care. If you’re an AdSense Manager or Admin living or advertising in California, Colorado, Connecticut, and Utah, be sure your account complies with all laws and regulations.

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