Archive for the ‘seo news’ Category
Monday, May 15th, 2023
What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in episode one of The MarTech Podcast: Data Makes the Difference series.
Sponsored by:
Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/sellers to reach customers in new ways.
Data will be the key to achieving success in this new reality.
Tune into the podcast and learn:
- Where sales and marketing teams are finding success in this evolving landscape
- The role data plays in pivoting strategies to reach prospects
- Where the buyer’s journey is headed and how that will impact you
Guest
Chris Garza
Chris Garza is an experienced sales leader with over 12 years of successfully leading B2B-focused sales teams through transformation and growth. His experience leading inside, mid-market, and enterprise sales teams gives him a broad perspective of what it takes to succeed in an inside sales environment while also understanding how to build pipeline and relationships with the largest, most strategic customers.
Garza has spent the last 15 years at Dun & Bradstreet, where he has held various different senior sales leadership roles. He currently leads the new business sales organization at Dun & Bradstreet, focused on selling across D&B’s Field and Inside Sales channels.
Moderator
Kim Davis
Kim Davis is the Editorial Director of MarTech. Born in London but a New Yorker for over two decades, Davis started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.
Prior to working in tech journalism, Davis was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication and as a music journalist.
Sponsor
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com.
The post Data Makes the Difference: Episode one appeared first on Search Engine Land.
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Friday, May 12th, 2023
Despite having gotten the jump on Google when it launched the new Bing, featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share.
In fact, if the latest numbers from StatCounter are directionally accurate, it appears Bing is actually losing market share to Google.
Why we care. It would be nice to live in a world where we didn’t have to rely so heavily on Google. It was encouraging to see Bing making some small gains. But we later learned the New Bing attracted new Edge users who then used Google Search. And now that Google has unveiled its Search Generative Experience, Bing has lost its first-mover advantage and it seems we won’t see a true search competitor anytime soon.
7.14%. That’s Microsoft Bing’s worldwide desktop market share as of April, according to Statcounter. The new Bing launched in February.
- Why this number is a problem: Bing’s market share peaked in October 2022, at 9.92%. And the 7.14% figure is actually lower than April 2022 (8.05%).
Meanwhile, Google’s desktop search market share is 86.71%.
2.79%. The picture gets even bleaker for Microsoft Bing when you look at search engine market share worldwide, across all devices (desktop, mobile, tablet), also via Statcounter. While Bing is at just 2.79%, Google is at 92.63%.
- Why this number is a problem: Bing’s market share peaked in October 2022, at 3.59%. And the 2.79% figure is actually lower than April 2022 (3.02%).
Google isn’t vying with Microsoft Bing. News headlines discussing the AI search competition between Google and Bing tend to focus on the rivalry element instead of simply admitting the reality. Which is that these two charts show Microsoft’s problem: even with the new Bing and all the investments Microsoft has made in search – they’re still not making meaningful gains on Google.
Granted, size isn’t everything. Microsoft’s advertising and search revenue increased 3.4% to just over $3 billion in its most recent earnings report.
But the search game? It’s over. Google won long ago.
The post These 2 charts show Microsoft Bing’s search market share problem appeared first on Search Engine Land.
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Friday, May 12th, 2023
With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. But small- to medium-sized businesses need a well-designed strategy to compete against larger corporations. Pursuing both SEO and PPC can maximize visibility in search results, making the playing field a little more even.
While many marketers understand that SEO and SEM work better together, the relationship between organic and paid search is complex, and it can have significant consequences on your success in SERPs. This white paper from Semify provides practical insights on how to win in both categories by exploring the relationship between SEO and PPC. It discusses how organic search results impact ad click performance and how to leverage your PPC success to inform your SEO strategy.
Visit Digital Marketing Depot to download Getting the Most Out of Your Marketing: The Interplay Between Organic and Paid Google Search and learn how to win in both categories.
The post The interplay between organic and paid Google search appeared first on Search Engine Land.
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Friday, May 12th, 2023
“Ad blockers are not allowed on YouTube.” That’s the message YouTube may show to some users who use ad blockers. It’s part of what appears to be a small experiment the platform is running.
Why we care. In theory, this could mean more views for YouTube Ads. The question is whether those users will be at all receptive to YouTube Ads – they may simply choose to abandon watching a video or, more drastically, ditch the entire platform.
Ad blockers are not allowed on YouTube. Here’s what the message looks like, as shared via Reddit:
It says:
- It looks like you may be using an ad blocker.
- Ads allow YouTube to stay free for billions of users worldwide.
- You can go ad-free with YouTube Premium, and creators can still get paid from your subscription.
It then offers users two choices: Allow YouTube Ads or Try YouTube Premium.
How this message is triggered. This screen could appear whenever a user who has installed an ad blocker tries to view YouTube content.
Interesting timing? Google yesterday unveiled its new Search Generative Experience. It’s too early to know the impact SGE may have on your paid and organic search performance (not to mention Google’s ad business).
But video content and video ads may become more valuable for some brands that need visibility as a result of lost traffic or clicks in search. This would also mean YouTube wants to make sure its users are seeing as many ads as possible.
The post YouTube wants users to stop using ad blockers appeared first on Search Engine Land.
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Friday, May 12th, 2023
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior.
However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.
Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends.
Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global.
Click here to view more Search Engine Land webinars.
The post Create tailored customer experiences for each generation appeared first on Search Engine Land.
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Wednesday, May 10th, 2023
Google will roll out a new update for the helpful content system in the coming months. This update will allow Google Search to “more deeply understands content created from a personal or expert point of view,” the company wrote.
What is changing. Google said:
- “We’re also improving how we rank results in Search overall, with a greater focus on content with unique expertise and experience.”
- “We’ll roll out an update to this system that more deeply understands content created from a personal or expert point of view, allowing us to rank more of this useful information on Search.”
This update will help Google Search show more “hidden gems” within the Google search results, Google explained.
More on the helpful content update. Google’s helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.”
This algorithm update aims to help searchers find “high-quality content,” Google told us. Google wants to reward better and more useful content that was written for humans and to help users.
Searchers get frustrated when they land on unhelpful webpages that rank well in search because they were written for the purpose of ranking in search engines. This is the type of content you might call “search engine-first content” or “SEO content.”
Google’s helpful content algorithm aims to downgrade those types of websites while promoting more helpful websites, designed for humans, above search engines.
Google said this is an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search.”
Why we care. This new update has not rolled out yet, but it will in the “coming months.” We will notify you when the update does launch and what to expect from this update for your sites, content and your clients. Until then, keep creating helpful content and you should (hopefully) be fine in the long run.
The post Google to update the helpful content system algorithm in the coming months appeared first on Search Engine Land.
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Wednesday, May 10th, 2023
Google has removed the waitlist for Google Bard today at Google I/O, opening Bard to over 180 countries in US English, Japanese and Korean languages. Plus, Google Bard added support to show a more visual interface, Google Lens support, dark mode, and additional integrations and features, the search company announced.
This is on top of the new Google Search generative experience and Google perspectives, about this image and AI generated image labels Google announced today at I/O.
Waitlist gone. You no longer will be presented with a waitlist to sign up for Google Bard at bard.google.com. Instead, you will have access to Google Bard immediately, assuming your language and country is supported. Google Bard now supports over 180 countries in US English, Japanese and Korean.
Google said it will “gradually expand access to more languages, countries, and regions over time.”
Search and knowledge graph. Google has also showcased how Google Search and knowledge graph data can make Bard more visual and useful. Google said Bard can now provide a “helpful response along with rich visuals to give you a much better sense of what you’re exploring.”
Here is how that looks:
Google Maps. Google also has integrated Google Maps into Google Bard. It can show you a map directly inside the Google Bard answer box:
Google Lens. Google has also integrated Google Lens features directly into Bard. Google said you can upload a photo and prompt Bard to “write a funny caption about these two.” Using Google Lens, Bard will analyze the photo, and draft a few creative captions — all within seconds,” Google wrote.
Here is how that works :
Coding improvements. Google also demonstrated how Bard has improved its coding help with:
- Source citations: Starting next week, Google will make citations even more precise. If Bard brings in a block of code or cites other content, just click the annotation and Bard will underline those parts of the response and link to the source.
- “Export” Button: Google added the ability to export and run code with our partner Replit, starting with Python.
Dark mode. Google also added Dark theme on Bard, giving you the ability to easily switch Bard’s appearance between a light background with dark text to a dark background with light text. You can switch manually or it can detect your operating system’s default setting.
Google Docs & Gmail. Also with Google Docs & Gmail, Google added one-click options to export content generated by Bard, including formatting, directly into Google Docs and Gmail.
Adobe Firefly. Bard with Adobe Firefly can now help you make images. Google said Adobe Firefly, Adobe’s family of creative generative AI models, now is integrated into Google Bard to allow you to “easily and quickly turn your own creative ideas into high-quality images, which you can then edit further or add to your designs.”
Here is how that looks:
Why we care. It is amazing to see how fast these AI models and tools from both Google, Microsoft, Open AI and others are progressing.
There are practical use cases for these tools that you can use in your daily life right now and now it is open to more people to use.
The post Google Bard now can show Search and knowledge panels, maps and more while removing the waitlist appeared first on Search Engine Land.
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Wednesday, May 10th, 2023
Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vitals metric starting in March 2024, Google announced at Google I/O today.
Google hinted at this change for about a year now. But now it’s official.
What is Interaction to Next Paint? INP is a metric that uses data from the Event Timing API. It assesses the responsiveness of a webpage.
An interaction that causes a page to become unresponsive results in a poor user experience, Google said. INP observes the latency of all interactions a user has made with the page and reports a single value which all (or nearly all) interactions were below.
Google provided the following example of what poor versus good responsiveness looks like:
On the left, long tasks block the accordion from opening. This causes the user to click multiple times, thinking the experience is broken. When the main thread catches up, it processes the delayed inputs, resulting in the accordion opening and closing unexpectedly.
Rankings impact. Google reiterated that Core Web Vitals do not guarantee good rankings in Google Search, wrote Martin Splitt, Developer Relations Engineer at Google.
- “Great page experience involves more than Core Web Vitals. Good stats within the Core Web Vitals report in Search Console or third-party Core Web Vitals reports don’t guarantee good rankings,” according to Splitt.
A good page experience is part of Google’s overall core ranking system. Core Web Vitals – while maybe not a direct ranking signal – is one way you can try to understand whether you’re achieving a good page experience.
However, Google uses other signals as part of its core ranking system to determine what makes a good page experience, outside of Core Web Vitals.
“There are many aspects to page experience, including some listed on this page,” Danny Sullivan, Google’s Search Liaison, told Search Engine Land. “While not all aspects may be directly used to inform ranking, they do generally align with success in search ranking and are worth attention.”
What is changing. Google will replace the FID metric with the INP metric as part of the Core Web Vitals in March 2024. Google Search Console will include INP in the Core Web Vitals report later this year so you can start measuring your new INP scores.
When INP replaces FID in March 2024, the Google Search Console report will stop showing FID metrics and use INP going forward.
Timeline for INP change
Why we care. A lot of SEOs have focused a lot of time on Core Web Vitals and the FID score, for better or worse. Now those same SEOs will likely shift their focus from FID to INP. Here is a guide from Google on how to optimize for INP.
Overall, I still recommend you don’t get bogged down in these metrics. Even Google says they’re only one aspect to consider when looking to improve your site’s page experience.
You know, when browsing your website, whether it is responsive and fast. You don’t always need a third-party tool to tell you that. So make excellent sites for your users but don’t obsess about these scores.
The post Google will replace FID with INP as Core Web Vitals metric appeared first on Search Engine Land.
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Wednesday, May 10th, 2023
Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation.
In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines.
Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.
Click here to view more Search Engine Land webinars.
The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on Search Engine Land.
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Tuesday, May 9th, 2023
In today’s uncertain economic times, it’s important to be strategic about where you spend your marketing dollars to generate the highest returns and position your business for a strong rebound.
This guide from Conductor explains why SEO is the best marketing strategy during a recession, how to play the long game with SEO, and how SEO fuels all marketing efforts. Additionally, you will learn you how to meet your customers where they already are and identify new opportunities through your search data.
By being strategic about your marketing budget and focusing on your highest-performing channels, you can thrive during both booms and busts.
Visit Digital Marketing Depot to download Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget for practical advice and real-world examples to help you get the most out of your marketing budget.
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Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
