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    Google now treats .ai domains as generic top-level domains

    Thursday, June 1st, 2023

    Google has updated its help documentation to specify that Google Search now considers .ai domain names as a generic top-level domain, such as a .com, .org and others. Google posted the update over here, by adding .ai to the list of ccTLDs that Google treats as gTLDs.

    What it means. This just means that if you are using a .ai domain for your website, Google will no longer consider that domain to be geo-related to Anguilla. Anguilla, a British Overseas Territory in the Eastern Caribbean, comprises a small main island and several offshore islets.

    Gary Illyes from the Google search relations team posted on LinkedIn saying, “we won’t infer the target country from the ccTLD so targeting Anguilla became a little harder, but then again there are barely any .ai domains that try to do that anyway.”

    Why we care. If you were avoiding using a .ai domain name because you were concerned Google might target it to Anguilla, then you no longer need to worry about that. Go ahead, build your next business under a .ai domain.

    The post Google now treats .ai domains as generic top-level domains appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    How to establish your brand entity for SEO: A 5-step guide

    Thursday, June 1st, 2023

    Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO.

    In the past, SEO was largely focused on marketing to humans. However, with the rise of large language models, such as OpenAI’s GPT-4 and Google’s PaLM 2, MUM and BERT, SEO is now also about marketing to machines.

    But no matter the interface, whether blue links, rich results, Google surfaces, SGE or chatbot, the timeliness imperative of SEO is for searchers to find and choose our brand.

    And no matter the user, whether human or AI, brand awareness and brand preference are vital for inclusion in the target audience’s consideration set.

    Therefore, building a well-known, top rated and trusted brand entity is the cornerstone of organic visibility.

    Brands, entities and the Google Knowledge Graph

    The Google Knowledge Graph is a database that understands relationships between and “facts” about entities.

    Google defines an entity as “a thing or concept that is singular, unique, well-defined and distinguishable” that is represented linguistically by nouns. For example, an entity may be a person, place, product, event, idea or brand.

    Knowledge Graphs allow entities to be contextualized through their connections to other entities.

    So when I type into Bard “Best Italian restaurant in Berlin,” it does not match based on keywords, but rather on entities.

    Bard “Best Italian restaurant in Berlin”

    It connects the:

    And the “facts” it knows about the restaurant entities in terms of reviews to present its opinionated recommendations.

    A similar process happens in the SERPs to create rich results such as local packs or related searches.

    Local pack

    There are many Knowledge Graph entities you could optimize for, including:

    But the most valuable is the brand entity. This must be at the center of all things.

    Brand entity SEO already significantly impacts most industries where we see many entity-only rich results in the SERPs.

    entity-only rich results in the SERPs.

    And it will impact every industry as Bard becomes more popular and SGE rolls out.

    Why? Because Google is disinclined to give visibility to brands it doesn’t know explicitly.

    If your brand is not an entity in the Knowledge Graph, Google has less confidence in the ‘facts’ about that brand, its relevance to the user query and its relationship to other entities.

    In this case, Google will only partially apply entity-level visibility signals (formerly known as site-level ranking factors, but rank is somewhat antiquated and a brand entity is more than just a website).

    This means your brand is significantly less likely to be included in the AI’s consideration set. And since Google’s AI acts as a gatekeeper, also the end user’s consideration set.

    If, on the other hand, Google has a detailed dossier for your brand entity and its relationships to other entities in the Knowledge Graph, it can confidently make matches that matter. Granting you more visibility in the SERPs, Bard, Discover and other Google surfaces.

    To build your brand into an entity, follow these five steps.

    Step 1: Secure CMO sponsorship

    Building a brand entity is not a solo mission.

    It goes beyond the scope of what SEO has commonly been defined to encompass. This is branding, this is your CMO’s territory. You will struggle to make meaningful changes if you do not have them onboard.

    Get in front of your CMO and convince them to be the executive sponsor of a ‘brand entity establishment’ project.

    This not only secures their buy-in for the idea but also their guidance and ability to free up resources in other departments, such as development or content resources, that will be needed.

    To get a CMO onboard, show the opportunity (or threat depending on their mentality) through presenting:

    When assessing brand entity presence, don’t be fooled into thinking this has anything to do with the number of branded search queries or number of indexed pages of a website.

    To understand if a brand is an entity, and if so, in what context, the ideal is to query the brand name in the Google Knowledge Graph Search API daily and keep a record of the returned result details.

    But for a quick check, it’s easier to use the Kalicube Google Knowledge Graph API Explorer.

    Step 2: Define and align your brand entity bio

    To become an entity in the Google Knowledge Graph, you must be clear and consistent on who your brand entity is and your relationship to other entities.

    Start by defining your official brand name.

    I know this sounds ridiculously easy, but I have a challenge for you. When you are next in your office, ask someone from each department to write down the brand name on a piece of paper. 

    Some will write:

    As Google’s natural language processing is sensitive to spelling and casing, these can all be interpreted as different entities.

    Once you settle on an official brand name, define a brand entity bio. The aim is to tell Google about your brand in a way its algorithms can confidently understand in order to extract “facts” and connections.

    The entity bio should begin with a semantic triple to summarize the brand entity in a way Google can clearly understand.

    For example:

    Where “Jes Scholz” is the entity subject, “is” is the predicate, and “marketing consultant” is the object.

    That said, a pure semantic triple can be a bit too bland for the humans that will read the bio. So feel free to spice it up with an adjective or a secondary object.

    For example:

    Where “organic” is the adjective and “SEO futurist” is the secondary object.

    Then address your core offering and target audience. For example:

    Then expand on this with concise paragraphs that address all key details about your brand entity in order of importance for your market. For example, the:

    This should all be written with a view to building Google’s understanding of your brand entity and what other entities, especially topical entities, you are related to.

    As Google’s confidence in these areas grows, so do your chances of appearing on Google surfaces.

    Once you have drafted your brand entity bio, evaluate it with Google’s Natural Language API (you can use the free demo) to see how Google processes the text, identifies entities within it and categorizes it.

    Once you have defined a clear, meaningful and topical brand entity bio and aligned it with all key stakeholders, it’s time to repeat it ad nauseam. Brandsplain it through corroboration.

    Get the daily newsletter search marketers rely on.

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    <input type=”hidden” name=”utmCampaign” value=”“>
    <input type=”hidden” name=”utmSource” value=”“>
    <input type=”hidden” name=”utmContent” value=”“>
    <input type=”hidden” name=”pageLink” value=”“>
    <input type=”hidden” name=”ipAddress” value=”“>

    Processing…Please wait.

    See terms.

    Step 3: Corroborate topical relatedness

    Google understands entities based on relatedness, which is determined based on the co-occurrence of entities. 

    If two entities, like a brand and a topic, are referenced together frequently by multiple authoritative sources, it strengthens Google’s connection of those two entities in the knowledge graph.

    This has many benefits but is especially powerful when it comes to generative AI marketing. 

    I was amused by a recent SGE example tweet from Lily Ray. But similar associations of a brand, in this case, “Google”, and a topic, in this case, “search engines”, can apply to any industry.

    SGE example

    If your brand doesn’t have an industry association, you won’t show in the list when searchers ask for the thing your brand does. Establishing entity co-occurrence through authoritative repetition is key.

    As your site should be the most authoritative source on your brand entity. Your About page is the first place to publish your brand entity bio.

    The About page is better than the homepage as it can be dedicated primarily to the brand entity.

    At the same time, the homepage must represent the entire website offering and potentially other entities as well, such as products, clients or key members of the team.

    That said, aspects of the brand entity bio should be seen in the homepage copy. It is a point of corroboration.

    This will be true of many of your brand assets that will duplicate appropriate aspects of the brand entity bio, especially the semantic triple about what the brand entity is. This should feature in:

    During this process, don’t neglect to revisit previously posted digital PR articles. Fact-correct them and request changes as needed to ensure the details align with your official brand name and bio.

    This repetition on relevant platforms is vital. The more corroboration, the greater Google’s confidence their “knowledge” about your brand entity is credible and the more notable they believe your entity is. Both of these increase the likelihood that Google will show your brand entity for a topical query.

    But don’t spam! If a site is authoritative but not appropriate to your industry, it won’t help. If a site is industry-appropriate but low quality, it won’t help. If the social profile is inactive, it won’t help. 

    Step 4: Markup all the things

    Using Organization schema markup in JSON-LD format on the About page.

    Think of it as communicating to the search engine’s in their mother tongue. Allowing you to confirm important attributes of the brand entity is a critical step to Google accepting those “facts.”

    Google’s Logo (Organization) Structured Data only requires:

    Don’t implement this blindly. 

    When relevant, use a more descriptive “@Type”. Organization is the most general. There are potentially more relevant subtype values.

    A newspaper can identify as a NewsMediaOrganization. A charity can identify itself as an NGO. Local businesses can choose from many descriptive categories such as Florist, Restaurant or RealEstateAgent.

    Also, go beyond the required properties. Include as much relevant information as the structured data allows, to establish ‘facts’ about your entity in the Google Knowledge Graph. 

    Pay special attention to:

    Once the about page contains a valid structure data markup brand bio, manually submit the URL in Google Search Console to encourage Googlebot to swiftly update the details in its index.

    But don’t stop your entity optimization there.

    Step 5: Establish related entities

    Every relevant entity on your site should be marked up with structured data.

    When these entities are explicitly understood by search engines, it strengthens the connection between those recognized entities and the brand entity.

    Entity establishment

    This can work to strengthen the brand’s notability further. Relatedness increase the probability of your brand being found in the context of topical queries.

    While this article focuses on brand entity optimization, you can adjust the process to establish other business assets.

    Your key people, podcast, products or events can all become entities in the knowledge graph. Which is beneficial in its own right as those entities can earn visibility in the Google ecosystem.

    But additionally, building Google’s confidence in its understanding of these other entities can further cement Google’s understanding of the brand entity due to the connection between the assets.

    This entity relationship building can also work beyond the bounds of your owned assets.

    Collaborating with established high-authority entities related to your industry or a targeted topic can solidify your own status within that area.

    Building a strong brand entity

    If you want to be visible in generative AI, build a strong brand entity in the knowledge graph.

    This allows you to control the brand positioning Google presents to your audience while increasing the chance your brand will be shown on Google surfaces.

    The importance of entities is only going to grow. Now is the time to invest.

    The post How to establish your brand entity for SEO: A 5-step guide appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    3 ways to use AI for sitewide entity optimization

    Thursday, June 1st, 2023

    Ready to discover three incredibly simple (yet powerful) strategies that will help you optimize quicker and more effectively?

    Here’s what you’ll learn in this article:

    Key terminology

    Before we begin, it’s important to connect these concepts to entities.

    Entities

    In machine learning, particularly in natural language processing, an entity is a significant thing or concept in a specific context. 

    For instance, “Apple” could be an entity that represents the technology company or an entity that represents a type of fruit, depending on the context.

    Internal links

    Internal links are hyperlinks that direct to another page on the same website. They help to establish an information hierarchy for the given website and guide visitors to high-priority sites. 

    From an SEO perspective, these links aid search engines in discovering, indexing, and understanding all the pages on your site. 

    Internal links can also help search engines understand the context and relationship between different pages and their content. This can assist the search engine in identifying relevant entities on your site.

    Schema

    Schema (or Schema.org) is a collaborative, community-driven project with a mission to create, maintain, and promote schemas for structured data on the Internet. 

    In other words, it’s a way to tag and categorize information on your webpage so that search engines can better understand what your page is about. This could be anything from a product review to an event announcement. 

    By using schema markup, you’re helping search engines identify and understand the entities present on your webpage.

    EAV (Entity-Attribute-Value)

    EAV is a data model used to describe entities where the number of attributes (properties, parameters) that can be used to describe them is potentially vast. 

    This is particularly useful in SEO because it helps represent information about entities flexibly, which can be beneficial in situations where the attributes used to describe an entity can vary widely.

    Search engines seek to understand the searcher’s intent and the contextual meaning of terms as they appear in the searchable dataspace. 

    The concept of entities, backed by the use of schema, EAV, and internal links, enables the search engine to comprehend a website’s content more effectively and present the most relevant results to users. 

    Get the daily newsletter search marketers rely on.

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    <input type=”hidden” name=”utmCampaign” value=”“>
    <input type=”hidden” name=”utmSource” value=”“>
    <input type=”hidden” name=”utmContent” value=”“>
    <input type=”hidden” name=”pageLink” value=”“>
    <input type=”hidden” name=”ipAddress” value=”“>

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    See terms.

    Overall, the following three tactics enhance the “semantic understanding” of your website. Along with other SEO practices, they can help improve your site’s visibility in the SERPs.

    1. The hexa grammarian prompt sequence

    This prompt is specifically designed around entities. As we’ve covered in the definitive guide to entities, entity understanding is largely tied to grammar. 

    The nouns, adjectives, verbs, adverbs, prepositions, and EAV are all integrally tied to entities. 

    While it sounds confusing, it’s simpler than you might think. Here’s what ChatGPT says about its importance.

    EAV according to ChatGPT

    Here are the six prompts:

    When you get your answers, you can save them however you like. I prefer a Google sheet.

    I suggest using this list in a couple of different ways.

    You can use the hexa-list to inform your content briefs. You could use the hexa-list to optimize existing content. You could even use this list to help you craft clever prompts for OpenAI. 

    I can’t give away all of the in-house secrets, but suffice it to say that this list can be used to help you with programmatic AI content deployment.

    2. Schema and AI

    Creating schema for hundreds of web pages is an absolute slog. Over the past few years, agencies have productized schema because it’s one of those tasks that no one wants to do.

    Since schema is hard to understand and the benefits aren’t always understood, many people use an out-of-the-box solution (e.g., SEOpress, RankMath, Yoast).

    This article’s co-author, Andrew Ansley, developed a straightforward system for schema generation. You don’t need to understand anything about schema to make this work.

    All you need is an OpenAI playground and access to GPT-4.

    For this example, we are going to use webpage schema so we can create a clear and structured declaration of the entities that are found in the blog article.

    Setting up

    Step 1: Grab the URL for your blog article.

    Step 2: Provide the author, website URL, organization name, publisher name, and web page URL in the system text.

    Step 3: Copy and paste your blog article text into the system text.

    Plaground

    As you can see from the image, the system text is on the left. The actual prompting is in the middle of the page, functioning exactly like ChatGPT – with a major upgrade. 

    In playground, you can adjust settings and the system text functions as memory/context.

    Inside the playground, you can use around 8,000 tokens (.75 words per token = 6,000 words). 

    The schema prompt

    The prompt is straightforward. All you need to enter into the user box is: 

    After you’re done, you’ll get some pro schema to add to your article. We typically use a plugin to inject header code into a blog article, but that is just one of many options.

    If you don’t trust the AI, you can go to https://validator.schema.org/ and provide the code to see if it has any errors.

    Schema validation

    As you can see from the image, my pro schema code designed for entity optimization is free from flaws. Huzzah!

    Another schema type that you can easily add to a blog is FAQPage schema.

    FAQPage Schema

    This schema type is simpler than the previous example. For this schema, you can delete your article text from the system and you can replace it with whatever you like.

    The prompt is: 

    If you have the text inside of the system, it will generate something like the following example.

    FAQPage schema

    For those who prefer ChatGPT, you can just use the web browsing plugin (which is even simpler to use).

    The only prompt you need is: 

    If you want to do multiple URLs, you can add additional URLs and ask ChatGPT to create FAQ Schema for each URL.

    I can’t help but nerd out over how easy it is to accomplish SEO tasks with AI. While I am showing a non-programmatic example here, you can literally explain what you want to build, and the AI will provide the code.

    You don’t even need to ask the AI for code to accomplish a more programmatic approach to schema. You can use this simple prompt sequence:

    FAQ schema

    The answer looks like this:

    ChatGPT output

    When you use this method, the generation of results will end around the 6th URL. 

    If you give a list of URLs that exceed the output length, you can type the word “continue,” and then the AI will continue down the list of URLs.

    3. The internal link script

    Internal links are incredibly important for passing authority between pages, improving crawlability for Google Bot, and communicating topic relationships for entity optimization. 

    Here’s a script that Ansley created that only needs three things. 

    The doc is the article you’re writing that will link out to your other articles.

    The Google Sheet contains all of your keywords and URLs. I use a sitemap. 

    The next step is to ask ChatGPT to identify the keyword from the URL slug.

    Here is the script.

    function addLinksFromSheet() {
// Your Google Sheets ID
var sheet = SpreadsheetApp.openById('1AOvyOL0PCVVjY86aEEx77RqUWthV1m5Vzs2SyXE2f7g').getActiveSheet();
// Get all the rows of data in the Sheet, excluding the headers
var data = sheet.getRange("A2:B" + sheet.getLastRow()).getValues();
// Iterate over all the rows
for (var i = 0; i < data.length; i++) {
// The first column in the row contains the text to be hyperlinked
var searchPhrase = data[i][0];
// The second column contains the URL
var hyperlink = data[i][1];
// Use your addLinks function to add the hyperlink to the doc
addLinks(searchPhrase, hyperlink);
}
}
function addLinks(searchPhrase, hyperlink) {
if (!searchPhrase) {
return;
}
// Your Google Doc ID
const document = DocumentApp.openById('1_T5BRHiNi3iPnEL6xtys2qEV9WNzPZAwsQdIqtgiFtI');
const body = document.getBody();
let search = null;
let count = 0;
while (count < 1) {
search = body.findText(searchPhrase, search ? search : null);
if (!search) {
break;
}
const searchElement = search.getElement();
const startIndex = search.getStartOffset();
const endIndex = search.getEndOffsetInclusive();
searchElement.asText().setLinkUrl(startIndex, endIndex, hyperlink);
count++;
}
document.saveAndClose();
}

    I emphasized the part of the script that requires your own unique document slug. 

    The inspiration for this script came from Hamish’s YoTtube channel, Income Surfers. Hamish is a new YouTuber, but his content is solid if you’re wanting AI + SEO.

    The GIF below demonstrates what to do with Google App Scripts.

    GIF

    The results look like the screenshot below.

    Results

    The perk of this setup is you can essentially equip any of your writers with an easy way to internally link. 

    One of the most difficult aspects of internal linking is the fact that most outsourced writers don’t know what to link to. 

    Set up a database and maintain that list so your writers can apply all the internal links you want them to use.

    If you’d like to include additional keywords, you can go to ChatGPT and paste your data. I used five keywords and five URLs for illustration purposes.

    Prompt: 

    Output:

    As you can see, I now have five keywords to choose from. To avoid linking to the same URL, you’ll need to modify the script. Here is the new version:

    function addLinksFromSheet() {
  // Your Google Sheets ID
  var sheet = SpreadsheetApp.openById('1jTwgsEgz5X4BbiNDjQeHJrRVtYdGi3LEKEBvPgIYtg8').getActiveSheet();
  // Get all the rows of data in the Sheet, excluding the headers
  var data = sheet.getRange("A2:B" + sheet.getLastRow()).getValues();
  // Keep track of the used URLs
  var usedUrls = [];
  // Iterate over all the rows
  for (var i = 0; i < data.length; i++) {
    // The first column in the row contains the text to be hyperlinked
    var searchPhrase = data[i][0];
    // The second column contains the URL
    var hyperlink = data[i][1];
    // Check if this URL has been used already
    if (usedUrls.indexOf(hyperlink) === -1) {
      // It hasn't, so add the hyperlink to the doc
      addLinks(searchPhrase, hyperlink);
      // And mark this URL as used
      usedUrls.push(hyperlink);
    }
  }
}

function addLinks(searchPhrase, hyperlink) {
  if (!searchPhrase) {
    return;
  }
  // Your Google Doc ID
  const document = DocumentApp.openById('1rLL9J6Lag6McZ6F22R3ptyb7XFqg9Bc1qmEgobrTa3w');
  const body = document.getBody();
  let search = null;
  let count = 0;
  while (count < 1) {
    search = body.findText(searchPhrase, search ? search : null);
    if (!search) {
      break;
    }
    const searchElement = search.getElement();
    const startIndex = search.getStartOffset();
    const endIndex = search.getEndOffsetInclusive();
    searchElement.asText().setLinkUrl(startIndex, endIndex, hyperlink);
    count++;
  }
  document.saveAndClose();
}

    Using AI for entity SEO

    The three specific examples above show how AI can be used to dramatically reduce the time involved in optimizing for entities. 

    We always recommend utilizing AI for any repetitive or highly technical task and spending more of your time on the strategy or creative functions of SEO.  Entity SEO is no different.

    However, it is important to know that there are many other uses for AI when optimizing for entities, and this is by no means an exhaustive list.  

    Make sure to attend my session at SMX Advanced, taking place June 13-14, to learn more about Entity SEO and AI and why we believe Entity SEO will be crucial to top SERP positions in the future.

    This article was co-authored by Andrew Ansley.

    This is the third article in the entity SEO series. If you would like to start by reading the first two articles, they are linked here:

    The post 3 ways to use AI for sitewide entity optimization appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    Google Local Service Ads mass policy violations

    Thursday, June 1st, 2023

    Google has been sending policy violation notices to Local Service Ads advertisers, but it is currently unclear if these are being sent out due to new enhanced enforcement or if there was a bug that triggered these from going out.

    The policy notice. The email notification reads, “Your account has policy violations that need to be resolved.” It goes on to say that “if you do not take action by 12 of June, your ads could stop running.” Here is a screenshot of the email notification sent to me by Jason Brown:

    When you click through t to “view policy issues” you are taken to a screen that shows you your policy violations, but when you dig deeper, you likely won’t have an issue listed. This screenshot is from Crystal Horton, who posted it on Twitter.

    Some say this notice was sent to mostly garage door repair listings, but I am not sure if that is 100% validated or not.

    Bug or not. Ginny Marvin, Google’s Ads Liaison, is currently looking into if this is a bug or not. Last night at around 5:50 pm ET, Ginny posted on Twitter, “I don’t have an update, but the team is looking into it.”

    Why we care. If you received this notice, for now, wait, check back here to see when Google gives us more clarity on the issue. At least according to the email, you have 12 days to act on this before it becomes a potential issue for your ads.

    The post Google Local Service Ads mass policy violations appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    Bing Chat gains Android home widget and improved sports scores

    Wednesday, May 31st, 2023

    Microsoft released a number of improvements to Bing Chat, including an Android home widget, improved sports scores and other updates for SwiftKey, the company announced. This is in addition to the other changes, including Bing being added as the default search provider for ChatGPT.

    Android home widget. There is now a new Bing Chat widget that you can enable on your Android device’s Home screen. Once you install it, there will be a Bing icon will take you directly to Bing Chat.  

    Here is how that looks:

    Improved sports scores. Bing Chat said it improved its “sports grounding,” adding they have “taken steps to help Bing Chat give better answers if you’re asking questions about sports topics — including games, schedules, stats, and standings across a variety of sports.”

    Here is me asking for sports scores this morning:

    Other changes. Bing also announced a number of changes to SwiftKey including how to compose messages in SwiftKey, new tones in SwiftKey when composing messages and new translator in SwiftKey for iOS.

    Why we care. Now your sports score searches in Bing Chat should be a bit better, plus if you use Android, you can now access Bing Chat using the Android widgets. Don’t you just love these improvements?

    The post Bing Chat gains Android home widget and improved sports scores appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    SMX Advanced kicks off in two weeks… don’t miss out!

    Wednesday, May 31st, 2023

    Successful search marketers need to keep up with the latest trends and tactics while seamlessly executing on a day-to-day basis. Make this the year you…

    … and much, much more. Attend SMX Advanced, online June 13-14, to learn actionable, expert-level tactics that will give you an edge over the competition and set you up for a winning Q3 and beyond — all for free, and all without leaving your desk.

    Each day kicks off with an exclusive keynote from Google and Microsoft:

    And that’s just the start. Your free pass also unlocks…

    Don’t miss this once-a-year opportunity to participate in a free online training program that speaks to your degree of expertise, connects you with peers who are on your level, and delivers actionable tactics that will take your search campaigns to a greater level of success. Secure your free All Access pass now!

    Psst… Have you heard? The 2023 Search Engine Land Awards are open for entries! Don’t miss your opportunity to boost team morale, attract new business, and stand apart from the competition… enter now!

    The post SMX Advanced kicks off in two weeks… don’t miss out! appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    Webinar: How to build consumer trust in a cookieless world by Cynthia Ramsaran

    Wednesday, May 31st, 2023

    Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies?

    This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. 

    Learn more by registering for and attending “Trust Matters: Building Consumer Confidence in a Cookieless World,” presented by OneTrust.

    Click here to view more Search Engine Land webinars.

    The post Webinar: How to build consumer trust in a cookieless world appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    Google Search Console shows the wrong mobile indexing status for some sites

    Wednesday, May 31st, 2023

    About a week ago, Google did its last batch of moving sites to mobile-first indexing and some mobile-friendly sites were still noticing their sites were being reported as being crawled using desktop indexing. It turns out, there is a reporting bug in Google Search Console that may show the wrong mobile indexing status for some sites.

    What Google said. Google’s John Mueller posted on Twitter a few minutes ago about the issue. John wrote, “It looks like we’re also showing the wrong mobile indexing status for some sites in Search Console, which is a reporting issue on our side (and also not related to mobile friendliness).”

    Where to check. To check your indexing status, login to Google Search Console, click on the “Settings” link on the left side bar and then look under the “about” section to see your indexing status.

    Why we care. So if you are nervous after noticing Google reporting that your mobile-friendly site(s) were being reported as crawled using desktop indexing, it might be a bug. Check back in a week or so to see if things have changed.

    The post Google Search Console shows the wrong mobile indexing status for some sites appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    Microsoft Ads to launch UET Insights dashboard with new traffic data

    Tuesday, May 30th, 2023

    Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June.

    The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics:

    Here’s a preview of what the UET Insights dashboard looks like:

    New data signals. Additional website performance signals captured by the UET Tag will include:

    Starting June 29. That’s the date when Microsoft will automatically enable UET Insights on all existing UET tags. UET Insights will be enabled by default on all newly created tags.

    Opting out. Before UET Insights is enabled:

    After UET Insights is enabled:

    Why we care. Microsoft says the goal here is to help advertisers better understand user engagement and improve ad targeting. Hopefully this new data can help advertisers improve ROI and drive more traffic and conversions.

    About UET Tags. Launched (then on Bing Ads) in 2014, a sitewide UET tag powers conversion tracking, remarketing and automated bidding strategies on Microsoft Ads.

    The post Microsoft Ads to launch UET Insights dashboard with new traffic data appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




    Google Search of today won’t exist in 10 years, says DeepMind co-founder

    Friday, May 26th, 2023

    Google will look much different in 2033 – where conversation is the interface rather than the search box.

    That’s according to Mustafa Suleyman, cofounder of DeepMind (which Google bought in 2014), in an interview on the No Priors Podcast.

    Why we care. ChatGPT, the new Bing and Google’s new Search Generative Experience are all huge signals of a major shift in search. Clearly, nothing will change immediately. But in the coming years these changes could potentially upend the way Google – as the dominant search engine – has shaped the web and, as a byproduct, SEO and PPC.

    The search dialogue. Google is “an appallingly painful” conversation right now, where the answer comes in the form of 10 blue links (though Suleyman didn’t mention all the search features and ads that also act as “answers” on today’s SERPs).

    Google learns from the results people click on, how long they spend on websites and whether they come back to the search box to refine their search or click on other results. He added:

    Google rewards engagement, not answers. Google has shaped content production in a way that favors optimizing for ads and rewards content creators for keeping people on pages longer, Suleyman said.

    From ‘speaking Google’ to ‘speaking to AI.’ Suleyman believes we’re nearing a point where searchers will no longer have to think “How do I change my query and write this?”

    Bottom line. Suleyman believes Google should be “pretty worried” that the Google search we know today won’t be the same in 10 years.

    Google CEO on Search in 10 years. In a recent interview, Google CEO Sundar Pichai was asked whether we are nearing the end of link-based search and 10 blue links. Pichai said search will be “more ambiently available to users in radically different ways” compared to today, adding:

    Watch the interview. The video is embedded below. Or, if you prefer, you can read the transcript.

    The post Google Search of today won’t exist in 10 years, says DeepMind co-founder appeared first on Search Engine Land.

    Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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