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Archive for the ‘seo news’ Category

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How to incorporate search demand in your campaign optimizations

Saturday, April 17th, 2021

Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining adaptable.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




One-star ratings on Google are deemed not defamatory and why that’s a problem

Saturday, April 17th, 2021

It’s crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




The Google product reviews update was a big one; Friday’s daily brief

Saturday, April 17th, 2021

Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Automation isn’t about what machines can do for you, it’s about what you can do together

Friday, April 16th, 2021

Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google Ads to roll out dynamic exclusion lists in coming weeks

Friday, April 16th, 2021

Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser’s time and attention ongoing.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday’s daily brief

Friday, April 16th, 2021

Plus, the business imperative behind inclusion and diversity

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Tips from the pros at SMX Create; Wednesday’s daily brief

Thursday, April 15th, 2021

Plus, competitors and regulators are sounding off on FLoC.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google Ads rolling out auto-applied recommendations

Thursday, April 15th, 2021

Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




The 2021 Search Engine Land Awards are open for entries

Tuesday, April 13th, 2021

New categories and an easier-than-ever, new submission process is on deck for the 2021 Awards.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief

Tuesday, April 13th, 2021

Plus, how inclusion leads to diversity in marketing

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




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